Pressmeddelande -
Smörgåsbord - British meatball brand now set on expansion across Scandinavia
UK, March 30, 2021 - The first Smörgåsbord Food TV and poster ad campaign has been released in the UK, celebrating the successful meatball brand’s love of all things Scandinavian. Offering a high-quality, authentic gluten-free meatball range made in Sweden, Smörgåsbord will give IKEA a run for its money, as this UK brand has already sold over 1 billion meatballs. Its ambitious expansion plans target the Scandinavian meatball market next, followed by the US and Japan.
“Smörgåsbord has very quickly grown into a multi-£m brand in the UK. By going onto TV and major poster sites there is a big opportunity to build the brand further and boost awareness amongst supermarket shoppers, and a solid base from which to grow our international market” says Wilfred Emmanuel-Jones MBE, also known as The Black Farmer.
Smörgåsbord Meatballs are currently available through major retailers in the UK and available at Costco in France and Spain. The product range includes traditional pork and beef meatballs and chicken meatballs which are available in 400gr and 1kg bags. Smörgåsbord also offers convenient snack size bags of 80gr, both of the traditional meatballs and Veggie Snack balls. Prices vary by market.
About Smörgåsbord
Wilfred Emmanuel-Jones is a long-term friend and now business partner of Chris Monks, joint founders of the Smörgåsbord brand, which started through Wilfred’s The Hatchery, a collaborative incubator scheme for ambitious food entrepreneurs.
After working in the food industry for over 30 years, Chris Monks came to realise that his passion for food was getting lost in the systems and processes of big business, so he decided to leave it behind and start Smörgåsbord. In order to make sure that all his products are traditional, good quality and authentically Scandinavian, he travels to Scandinavia to source the products and oversees every stage from production to distribution to the retailers.
Press contact:
+447900035566
Relaterade länkar
About Smörgåsbord
After working in the food industry for over 30 years, Chris Monks came
to realise that his passion for food was getting lost in the systems and
processes of big business, so he decided to leave it behind and start
Smörgåsbord. In order to make sure that all his products are
traditional, good quality and authentically Scandinavian, he travels to
Scandinavia to source the products and oversees every stage from
production to distribution to the retailers.
Smorgasbord Food