Serial entrepreneur Andy Cars invests and strengthens the Sting Free AB board

"Being able to offer smokers less harmful alternatives is an important step towards improved public health. Stingfree has an important role to play in that context," Andy Cars.

Andy Cars has a background as a serial entrepreneur with 16 years of international experience.

Since 2014, Andy runs Lean Ventures International AB. The focus is on structuring and streamlining innovation work in large companies. As part of that work, Andy helped develop the world's first management system for innovation (ISO 56002), which was published in July 2019. Customers include H&M, Essity, Tieto, SMHI, BillerudKorsnäs, Philip Morris and others.

Andy has also coached more than 200 startup teams to take their ideas to market. As a jury member of the European Innovation Council (EIC), Andy evaluates and funds scalable startups within the EU. The budget for the EIC as approved by the European Commission is €10 Billion for 2021 - 2027.

Andy holds a magna cum laude MBA from the European University Business School in Lisbon.

"Sweden has the lowest number of smokers per capita in Europe and is the only country in the EU that allows the sale of snus. I think that other countries will soon start to follow Sweden's example. With tobacco-free nicotine pouches being permitted, not only in the EU but in most countries, such a development is already taking place.", Andy Cars

Sting Free AB and an unanimous Annual General Meeting welcome Andy as a board member and investor.

"Andy brings to the board a whole range of unique qualifications and valuable experiences that I am convinced will help Sting Free AB to continued success. We are looking forward to soon launch the world's first patented Stingfree snus and nicotine pouches via licensees," comments the company's CEO Bengt Wiberg.

The board of Sting Free AB:

Bengt Wiberg CEO & Chairman of the Board

Daniel Wiberg CTO

Andy Cars Member

Lars Erik Strömberg Member

Special advisors:

Ken Storey (CEO of Altabac Inc. Canada. Former President of National Smokeless Tobacco Company)

Conny Andersson (Snus master blender and internationally known tobacco expert)

John Nordlund (Business and corporate lawyer)

Tony Axell (Professor of odontology and one of the world's foremost experts on oral health and snus)

Curt Enzell (Professor, inventor of the original portion snus as former head of research at Swedish Match)

Stingfree nicotine pouches — Sting Free AB's hundreds of empirical tests show that 9 out of 10 smokers and other nicotine users who try snus or tobacco-free nicotine pouches for the first time react negatively to the burning sensation on the gums. The Stingfree technology has solved these problems without affecting the flavor, aroma and nicotine experience of the content and therefore makes these products more accessible to adult nicotine consumers. A large survey with 660 participants among adult female and male snus users in Sweden showed that only 11% of the women and 17% of the men think that the burning sensation of these products is pleasant, while 40% of both sexes dislike when it stings on the gum. In Sweden alone, there are about 1.2 million daily snus users.

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Sting Free AB är ett svenskt Start-up företag som grundades av VD Bengt Wiberg, en pensionerad ekonomichef och livslång snusanvändare, som också är uppfinnaren av tekniken. Den patentgodkända tekniken täcker en ny och förbättrad portionspåse-teknologi där ena sidan av portionspåsen är ogenomtränglig för vätskor. Produkter som kan använda denna teknik inkluderar snus, moist snuff, tobaksfria All White nikotinpåsar, CBD etc. Detta gör det möjligt för tillverkare av portionsförpackade orala nikotinprodukter att enkelt skapa nya produkter med helt andra egenskaper än de som för närvarande finns på marknaden. Det viktigaste attributet med dessa nya egenskaper är att den ogenomträngliga sidan tar bort den svidande känslan på användarens tandkött och munslemhinna, som är vanligt för de flesta av dessa produkter. Dessutom tillåter tekniken tillverkare att förbättra smaker, pH-nivåer och nikotin-frigöringsprofiler för sina portionsprodukter.