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Cadillac is the new Official Car Partner for Stockholm International Film Festival
Cadillac will join the 34th edition of Stockholm International Film Festivalas this year’s Official Vehicle Partner. Cadillac will also activate a 200 m2 lounge at Norrmalmstorg on top of their static presence at Kungsträdgården in central Stockholm, where visitors can enjoy an interactive experience which allows them to learn more, test drive and order the recently launched Cadillac LYRIQ EV.
General Motors Europe Chief Marketing Officer, Jason Sledziewski says:
“We’re excited to partner with one of the leading film festivals in Europe. We both share the passion for bringing unique stories and new voices toa large audience and it provides the right backdrop for Cadillac with its bold design, groundbreaking technology and thrilling performance.”
Stockholm International Film Festival won the race between several festival’s to be the first venue and second market to showcase the new LYRIQ EV from Cadillac in Europe.
”We are very proud and excited about this partnership together with Cadillac and their incredible EVs. This is a great opportunity for us to advance our journey towards making the festival one of the leading, sustainable film festivals in Europe." says Magnus Larsson, Head of Marketing Stockholm International Film Festival.
Stockholm International Film Festival takes place during two festival-weeks on November 8 – 19, where 130 films from 50 different countries will be shown to the audience on site.
For more information about Stockholm International Film Festival visit stockholmfilmfestival.se/en
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About Cadillac/General Motors Europe
Cadillac has been making award winning cars since 1902, and is now starting an electrifying chapter by pushing the boundaries of technology and design. By the end of the decade, Cadillac will be in a position to offer a fully electric portfolio. The Cadillac brand is part of General Motors, a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles.
About Stockholm International Film Festival
Stockholm International Film Festival was founded in 1990 and today it is one of the leading film festivals in Europe. During the year, the SFF Junior, the Drive-in Cinema (June 14 – 18th), and the Summer Cinema (August 16 – 20th) will be arranged. At Stockholm International Film Festival around 130 films from 50 different countries will be shown. Since the start of the festival, over 4500 film premieres were presented.
