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Pressmeddelande   •   Feb 10, 2020 11:42 CET

The future of mobility market through glass looking ball

​Over half of innovating companies struggle with bridging the gap between innovation strategy and business strategy, identifying it as their greatest strategic challenge for innovation, according to PwC’s Innovation Benchmark report from 2017. Drive Sweden Business Model Lab aims to bridge this gap for the future mobility market.

-Without a viable business models, new ideas, concepts and technologies will never fly. In the complex ecosystem of mobility, everything is so intertwined so part of the business development must be done outside the organisation. Given the open atmosphere at the kick-off, Drive Sweden Business model lab promises to be an important tool for never-ending development. ~ Hans Arby, CEO – UbiGo Innovation AB

According to the UN’s World Urbanization Prospects from 2018, “Today, 55% of the world's population lives in urban areas, a proportion that is expected to increase to 68% by 2050”. This is creating enormous pressure on urban mobility systems where the conventional way of doing things are not enough. Drive Sweden Business Model Lab aims to accelerate the implementation and usage of connected, cooperative and automated mobility by identifying and tackling bottlenecks connected to business models. 

-We immediately received great interest in the lab from 14 industrial partners of diverse background and size. It is clear from the immediate response from industry that the Business Model Lab has identified critical issues and a possible solution to challenges that lay ahead.~says Rami Darwish, business model researcher at KTH ITRL and project leader of the lab

The mission of the Business Model Lab is to be an incubator for projects and activities related to business model development and to cultivate discussion and collaboration between partners.

-The quick development of new services and innovations, brings radical changes for businesses, and also affects their roles in the mobility system. We hope that by setting up this collaboration platform around innovative business models, we can cooperate to tackle obstacles and stimulate new projects together. ~Sofie Vennersten, Program Director for Drive Sweden.

Based on McKinsey’s “Automotive revolution: perspective towards 2030” report, “Success in 2030 will require automotive players to anticipate market trends sooner and to explore new mobility business models as well as their economical and consumer viability.” According to the same report new business models could expand automotive revenue pools by 30%.

Participating project partners: ITRL KTH, Sustainable Innovation, EasyMile, Applied Autonomy, Go Mobile As, Arthur D. Little AB, Freelway, ElonRoad, DHL, Vattenfall, Ragn-Sells, Bring, Ubigo, Kyyti.

Funded by: Drive Sweden

For more information, contact:

Rami Darwish, Project Leader of the Business Model Lab


Susanne Winge, Head of Communications, Sustainable Innovation


About Drive Sweden

Drive Sweden is a cross-functional collaboration platform that drives the development towards sustainable mobility solutions for people and goods. Together, we develop and demonstrate efficient, connected and automated transport systems that are sustainable, safe and accessible for all. Drive Sweden is a Swedish Strategic Innovation Program, funded by VINNOVA, Formas, and the Swedish Energy Agency. The program is currently in the fourth year out of 12 years.


The Integrated Transport Research Lab (ITRL) is a KTH competence centre led as a joint initiative by KTH, Scania, and Ericsson. It specializes in state-of-the-art research on sustainable transport solutions, utilizing a unique multi-disciplinary, multi-stakeholder approach. ITRL’s aim is to contribute to a more sustainable society by analyzing transport challenges, as well as developing and demonstrating breakthroughs in the transport sector.

Sustainable Innovation är ett icke-vinstdrivande företag som driver projekt för ett mer resurseffektivt samhälle med hållbar tillväxt. Projekten drivs tillsammans med näringsliv, myndigheten, akademi med flera. Företaget ägs av föreningen för energi- och resurseffektivisering (Effekt) där Riksbyggen, Vattenfall, Göteborg Energi, Fagerhult, Toyota, Stockholmshem, ÅF, White, WSP, Botkyrkabyggen, SABO och HBV är medlemmar.