How can digital, data-based nudging pave the way to sustainable mobility? // Hur kan digital nudging främja hållbar mobilitet i städer?

SWEDISH BELOW

Cities need more people to bicycle, walk or use public transport in order to battle climate change and make cities more liveable places. How can citizens be motivated to make the switch from using their car to more sustainable forms of mobility? The research project “Dynamic Mobility Nudge” (DyMoN) is exploring digital, data-based nudging as a solution for this challenge.

Partners from Austria, Sweden and Germany have joined forces in the summer of 2021, to research how digital, data-based nudges can drive behavioral change, in favor of sustainable, active urban mobility. DyMoN is an innovative, transdisciplinary research project, which will have a duration of three years.

In the coming months, the project will work closely with citizens (end-users), city representatives, policy makers, urban living labs and the research community to develop the DyMoN framework. Based on real time, user-generated and public open data, the DyMoN framework aims at advancing research, supporting sustainable urban mobility and informing policy making.

The project takes place within the JPI Urban Europe program (ERA-NET Cofund Urban Accessibility and Connectivity) and is funded by the Federal Ministry of Climate Action and the Austrian Research Promotion Agency (for Austria), the Federal Ministry of Education and Research (for Germany), and the Swedish Energy Agency (for Sweden).

DyMoN is led by Salzburg Research (AT) in collaboration with an international consortium of partners from the University of Salzburg, Department of Geoinformatics, (AT), Uppsala University, Department of Civil and Industrial Engineering (Civil Engineering and Built Environment), (SE) , Sustainability InnoCenter, (SE), Ecollective, (SE) and Trafficon GmbH, (DE).

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In order to combat climate change and make cities more attractive living environments, more people need to move by bicycle or public transport. How can motorists be motivated to stop using their car and instead switch to more sustainable modes of transport? The research project "Dynamic Mobility Nudge" (DyMoN) investigates whether digital nudging can be the solution to this challenge.

In the summer of 2021, a collaboration was initiated between parties from Austria, Sweden and Germany to investigate how digital nudges can change behavior to promote sustainable and active urban mobility. DyMoN is an innovative, transdisciplinary research project that will run for three years.

In the coming months, DyMoN will collaborate with citizens, officials, politicians, decision-makers and researchers to create a framework for DyMoN. Based on user-generated data in real time, combined with public data, the project aims to provide research and decision-makers with information that contributes to sustainable urban mobility.

The project takes place within the program JPI Urban Europe (ERA-NET Cofund Urban Accessibility and Connectivity) and is funded by the Federal Ministry of Climate Action and the Austrian Research Promotion Agency (Austria), the Federal Ministry of Education and Research (Germany), and the Swedish Energy Agency (Sweden).

DyMoN is led by Salzburg Research (Austria) in a consortium with partners from the University of Salzburg, Department of Geoinformatics, (Austria), Uppsala University, Department of Civil Engineering and Industrial Engineering (Sweden), Sustainability InnoCenter, (Sweden), Ecollective, (Sweden) and Trafficon GmbH (Germany).