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Meet Swedish Hasbeens SS14 Collection Look

Swedish Hasbeens new optimistic SS14 collection The Best Collection – in the best of all possible worlds is standing ready to go online beginning of next month. To further introduce the new spring styles is the collection image that embodies the pastel covered decade that the collection is inspired of.

Designer Emy Blixt has together with the fantastic Swedish corset maker Viola Lagher created a collection look that emphasizes the optimism, femininity and curves that are as vivid today as in the 18th century. The images were taken at the Grand Hotels famous Mirror room in Stockholm photographed by the Swedish photographer Carl-Johan Paulin.

- We are starving for female curves, pastel colors, silver and gold designer Emy Blixt says.  I want to celebrate both the fashion and the optimistic ideas of the 18:th century, the daring fashion of Marie Antoinette and the progressive ideas of Voltaire. I guess I want to say thank you to all these heroic human rights fighters that with their optimism and courage that have paved a way for A Better World for us all to live in. Also a big thanks to Viola Lagher who carries a genuine tradition with her Swedish corsets balancing sinful designs with modern inspiration which was a perfect match for this collection.

- For me it came very naturally to cooperate with Swedish Hasbeens says corset maker Karin, designer at Viola Lagher. I have always admired their continues ambition to keep true to the handicraft that is their heritage. Viola Lahger is the result of the will to send on something of an old knowing that was about to be totally forgotten. Corsets is for me a very special kind of art, a jewellery that is dependent on both the collaboration between client and corset maker, as well as the ability to make a perfectly fitted garment according to actual physical conditions.

The model is wearing the new plateau style Flora in old pink nubuck.

Photographed by Carl-Johan Paulin

See more of the new styles for SS14 below.
Pictures from the SS14 image photo shoot can be seen here!


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1970 in southern of Sweden. Her name was Anita and she was the hottest looking ABBA-mum. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs. One summer day in 2006 Emy Blixt found the shoes Anita wore in the basement of an old clog factory and started Swedish Hasbeens.

Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet. The Hasbeens toffels, bags and belts are based on original models from the past and are made of super quality vegetable tanned natural grain leather since it just becomes insanely beautiful when aged. Our production methods and material are kind to nature and people. Happy toffels make happy people.

Better Shoes For a Better World

Media Contact:
Fia Haak
PR Manager

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