Press release -
Swegreen and Östenssons Livs AB initiate partnership
On Thursday, March 23, Östenssons' new store in Björkalund becomes the first of the several planned in-store farms to be launched in a collaboration between Swegreen and Östenssons.
Swegreen and Östenssons launched their first In-store farm on Thursday, March 23, with the ambition of rolling out several more in Östenssons' stores in Östergötland, Sweden. These in-store farms will allow customers to buy locally grown fresh leafy greens (lettuce, spices and herbs) on site and in the store. The collaboration between Swegreen and Östenssons will contribute to a more sustainable and environmentally friendly food production.
The new collaboration is part of Swegreen's initiative to revolutionize the food industry by offering more sustainable and local alternatives to consumers through partnerships with food chains throughout Sweden. Growing vegetables directly in stores contributes to more sustainable consumption with reduced need for long supply chains and reduced transportation costs, which in turn reduces food production's CO2 emissions.
Östenssons is an independent retail and grocery chain in Östergötland, with stores located in Motala, Vadstena, Skänninge, Borensberg, and Linköping. Now, as Östenssons launches its first store in Norrköping, it is done simultaneously with the launch of its first In-store farm.
"We are proud to launch our first In-store farm with Östenssons, one of the leading independent grocery store chains in Sweden," says Swegreen's CEO, Pierre Mohlin. "We are convinced that this partnership will contribute to a more sustainable food production and that this is a first step towards a strategic partnership. Our technology enables us to offer crops of the highest quality to our customers, and at very competitive prices."
Östenssons' CEO, Anders Lindblom, is also enthusiastic about the partnership: "We look forward to launching our first in-store farm together with Swegreen. We believe that this initiative will be of great benefit to our customers with more local and healthy options at the right price, an attractive shopping experience while also helping us reduce our carbon footprint."
The launch of the first in-store farm takes place on Thursday, March 23rd in Björkalund, Östenssons' new establishment in Norrköping.
For more information, please contact:
Sepehr Mousavi
Chief Innovation Officer, Swegreen
Topics
- Building, property
Categories
- #agriculture
- #agtech#
- #foodtech
- verticalfarming
- locallyproduced
- innovation
- in-store
- #swegreen
- #greentech
- #ai
Regions
- Stockholm
Swegreen is an Agtech company and a vertical farming innovation venture based in Stockholm, Sweden. We are offering the world's most efficient InStore farming solution ... and the most hyper-local and climate-smart greens, grown in our sustainable, circular, futuristic and controlled-environment growing systems.
Swegreen is a pioneering enterprise in offering urban farming in a service model enabled by our AI-driven farm management and cloud-based monitoring platforms - which we call Farming as a Service, FaaS.
