MONDO strengthens Asia presence with China debut and NINEONE partnership

The Scandinavian lifestyle-audio brand MONDO known for audio innovation, award–winning aesthetics, and culture-driven collaborations, is expanding. The strong Asian footprint is now expanding with the addition of China — one of the region’s most influential and fast-moving audio markets.

Already present across several key Asian countries, MONDO continues to scale through a strategy built on local cultural relevance. “We already have a strong and rapidly growing presence across Asia, and China is the natural next chapter in our regional expansion,” says CEO Johan Wahlbäck. “This move strengthens our long-term commitment to the Asian market and positions MONDO for continued growth with partners who share our focus on design, innovation, and next-generation consumers. China is an incredibly exciting market, growing very fast within this segment”

Entering with NINEONE as brand ambassador
Entering China is a natural next step, and the brand is doing so by partnering with Chinese singer/songwriter NINEONE (Zhao Xin Yue) in a long-term collaboration for the Chinese market. This reflects MONDO’s global expansion ambition, to enter new markets through collaborations with artists and communities that mirrors MONDO’s young, expressive, and community-driven audience. The partnership connects Scandinavian design with one of China’s most influential voices in contemporary music culture.

As the face of MONDO’s China debut, NINEONE will highlight the brand’s core product line — as well as offering limited editions. During the next year, a co-created limited-edition collection shaped by her aesthetic universe will also be part of the collaboration.

“Our collaboration with NINEONE is a perfect synergy — her unique style and strong cultural impact align seamlessly with the communities we love to build with,” says Andreas Grahn, Brand & Partnership Director at MONDO. "The collab embodies everything we stand for: creativity, innovation, and a deep connection with our community”

Brand launch in December
With Asia’s rising demand for expressive, design-forward consumer tech, MONDO offers retailers and distributors a fresh, premium alternative rooted in personalization options, lifestyle relevance, and scalable collaborations. The brand’s 2024 Red Dot Award underscores its blend of innovation and craftsmanship — attributes that strongly resonate with Asian consumers. The brand will be launched in carefully curated retailer environments such as Lane Crawford, COSTS and Drivepro Group.