Toca Boca captures the power of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up. There are no rules, no boundaries and no “right” or “wrong” way to do anything. There’s just the undeniable, power of play.