MULTI-AWARD-WINNING LOREEN RETURNS WITH SKY-SCRAPING NEW SINGLE “IS IT LOVE”

Today, multi-platinum international award-winning artist Loreen unveils highly anticipated new single, “Is It Love” produced by Swedish record producer and songwriter, Rami Yacoub (Ariana Grande, Lady Gaga, Madonna) at MXM Studios via Universal.

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Loreen says: “Is It Love” was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion. It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”

Loreen’s powerhouse voice takes center stage. Introspective verses glow over cinematic production as the momentum swells into a soaring Sia-like chorus punctuated by vocal “spiritual pop” fireworks. She opens up like never before as she wonders “Is It Love” on this engaging and enthralling new anthem. “Is It Love” is about the duality in love. How there’s no light without darkness, no clarity without distortion and no love without pain.

The track is written by MTHR (”Can’t Tame Her” – Zara Larsson, “Better Days” – Neiked) together with Dag Lundberg (”Where Are You Now” - Lost Frequencies) and Maia Wright (Armin Van Buuren, Gryffin NOTD). The vocal production is made by Albin Nedler (Harry Styles, Sam Smith, Selena Gomez), and mix engineer Josh Gudwin (Bad Bunny, J Balvin, Justin Bieber).

As a leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her new sky-scraping pop sound now more than ever and flits between cultures. In a recent cover interview, Vogue Arabia claimed her “moment in the spotlight is only getting brighter”. Nomadic influences are becoming more common in Western pop music, but with the dominance of music platforms like TikTok and Eurovision, a new generation of artists outside the Western pop world are making music accessible for everyone, bringing people together and reaching audiences beyond borders on their own terms. Loreen is leading this charge with new single, “Is It Love”.

With 13 million monthly Spotify listeners and described by Rolling Stone US as a “dance-pop superstar”, "Is It Love" follows hot on the heels of her second colossal Eurovision-winning single, “Tattoo”. The track was #1 on French radio airplay chart for 5 consecutive weeks, #1 in 19 countries and peaked at #5 on the Global Spotify chart, #15 on the Billboard chart and #2 in the UK Official Singles Chart. “Tattoo”, which remained in the UK Official Singles chart for 9 weeks after the historic win, notably enshrined her as the first woman—and only the second person ever—to win the Eurovision Song Contest twice.

NME describes “Tattoo” as “a dramatic banger of a song, properly show-stopping vocals and dazzlingly inventive staging”; Gay Times: “hypnotic and cinematic”; Vice: “thunderous Scandi pop”; Billboard: “a bombastic electro-pop ballad” and Neil McCormick, pop music critic at The Daily Telegraph, calls it “an absolute banger”. The song has garnered over half-a-billion streams across all platforms and Loreen has since covered Rolling Stone UK, Marie Claire UK and The Guardian G2, who described “Tattoo” as a “well-executed piece of pop balladeering, with traces of Katy Perry to draw you in before it takes over with its own distinctive brio.” She was also awarded the coveted Pride Icon Award at the Attitude Pride Awards 2023 and performed at Mighty Hoopla as well as on the season finale of Germany’s Next Top Model.

Loreen is set to embark on a sold-out UK & European tour this winter, kicking off in Dublin on 7 November with shows in Glasgow on 8 November, and London’s Electric Brixton on 10 November with a further 15 stops across Europe before wrapping on 5 December in Paris, France. With stage visuals designed by Tobias Rylander whose previous work includes lighting design for Beyonce's Renaissance World Tour and Loreen’s very own Eurovision-winning performance of “Tattoo”, the show promises to be a completely immersive experience, mimicking Loreen's personal ethics of prioritising connections with fans, nature, spirituality, and music.

THE TATTOO TOUR UK & EUROPE 2023
7 November - Dublin, Ireland (Opium Rooms)
8 November - Glasgow, UK (St Luke’s & The Winged Ox)
10 November - London, UK (Electric Brixton)
12 November - Amsterdam, Netherlands (Paradiso)
14 November - Antwerp, Belgium (Trix)
15 November - Berlin, Germany (Metropol)
16 November - Warsaw, Poland (Klub Stodola)
17 November - Hamburg, Germany (Docks)
19 November - Oslo, Norway (Rockefeller Music Hall)
20 November - Copenhagen, Denmark (Vega)
23 November - Stockholm, Sweden (Cirkus)
26 November - Helsinki, Finland (Vanha Ylioppilastalo)
27 November - Tampere, Finland (Pakkahuone)
29 November - Tallinn, Estonia (Noblessner Foundry)
30 November - Riga, Latvia (Palladium)
1 December - Kaunas, Lithuania (Kauno Arena)
4 December - Zurich, Switzerland (X-TRA)
5 December - Paris, France (Alhambra)

LOREEN’S “IS IT LOVE” IS AVAILABLE ACROSS ALL PLATFORMS TODAY:
https://loreen.lnk.to/isitlove

ABOUT LOREEN

Loreen’s massive breakthrough with Euphoria is still to this day considered as one of the most memorable performances in Eurovision Song Contest history where she single-handedly helped shift the perception of Eurovision. Earlier this year, Loreen once again spellbound viewers around the world, this time with her extraordinary performance of “Tattoo”, making history as the first woman—and only second person ever—to win the Eurovision Song Contest twice.

Besides her artistry, Loreen is known & appreciated around the world for her warm and down-to-earth approach, with messages of love & inclusion shining through everything she does. For her, trusting her intuition is more important than following what's been done before, which leads her down a creative path less traveled, resulting in an artistry infused with spirituality and her nomadic heritage.

Loreen’s sound sphere will take you on a journey, pop inspired by her Berber roots with touches of dance influences that leaves her sound to a truly unique experience.