Julian Stubbs speaker at Eurocities-Urbact Place Branding event in Oslo

Julian Stubbs, lead brand strategist from UP FOR REAL, part of UP THERE, EVERYWHERE, will be one of the keynote speakers at a joint Eurocities-Urbact thematic workshop to be held in Oslo April 17th and 18th. 

Stubbs will be talking about the branding of the city of Oslo and the process being used. Stubbs has been involved with Place Branding for more than twelve years and is the man behind the branding of Stockholm as The Capital of Scandinavia.  

Stubbs has been working with the city of Oslo for five months and, with a team from UP FOR REAL, is developing a new brand strategy. The work has attracted a high degree of media attention in Norway and been covered by both local and national press and radio. 

Julian Stubbs said 'Oslo has very much its own pulse. It's a place going through rapid change and is now examining its identity. Like all places it needs to find its own positioning and that is what we've been asked to look at first of all. It's not about slogans - it's about developing a long term strategy and process that builds a strong positioning.' 

Stubbs, who is English, is an international brand strategist and apart from his work for Stockholm and other destinations, he has worked with brand and identity projects for clients such as Technicolor, the Hollywood movie company, and the Nobel Peace Prize Concert, which is held annually every December in Oslo. His book, published in 2011, on place branding called Wish You Were Here examines the issues in building a strong place brand and focuses on his work in developing the Stockholm brand. 

Stubbs is also one of the founders of UP THERE, EVERYWHERE, a global brand and communications consulting group with 130 people.