Place Brander Day picks Stockholm brand man Stubbs for jury

Julian Stubbs, the man behind the branding of Stockholm as The Capital of Scandinavia, has been selected as a judge for the Place Branders Day jury. 

Place Brander's Day will be held May 16 at the Public Studio in Jönköping, Sweden. The program will feature a number of leading speakers on the topic of place marketing such as Therese Sjölundh, CEO Åre Destination, Karin Nilsdotter CEO Spaceport Sweden, and Helena Jonsson Luleå University.

Organiser of the event Helena Nordström said 'Julian is one of the greatest thinkers and strategists within place branding in Scandinavia and therefore I am so glad having Julian both as a speaker and in the jury at Placebrander's Day'.

Julian Stubbs said 'Place branding as a topic is really in focus at the moment. With a flattened world, destinations compete like never before for tourism, inward investment and as a place to attract people to live.'

Stubbs, who is English, is an international brand strategist and apart from his branding work for Stockholm and other destinations, he has worked with brand and identity projects for clients such as Technicolor, the Hollywood movie company, and the Nobel Peace Prize Concert, which is held annually every December in Oslo. His book, published in 2011, on destination branding called Wish You Were Here examines the issues in building a strong place brand and focuses on his work in developing the Stockholm brand. 

The city of Oslo approached Stubbs and his company *UP There,Everywhere to work with their own city branding project. Stubbs has also worked with a number of municipalities in Sweden. Most recently he has been involved with Haarlem, in the Netherlands and the Faroe Islands, in their own destination branding projects. 

Stubbs is also one of the founders of *UP There, Everywhere, a global brand and communications consulting group with 130 people.