Video -

I amsterdam Partner Marketing Day Speech by Julian Stubbs

July 4th 2013, I amsterdam Partner Marketing Day speech by Julian Stubbs.
go to media item
License:
Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format:
.mp4
Length:
14:15
Download

Topics

  • Music

Categories

  • branding stockholm
  • identity management
  • up there everywhere
  • social media
  • reklam
  • advertising
  • branding
  • destination branding
  • design
  • graphic identity
  • marknadsföring kommunikation
  • marknadsföring
  • city branding
  • place branding
  • julian stubbs

Contacts

Related content

  • Building Brands: B2B and B2C are dead. It’s about P2P.

    In the 21st century connecting to people has never been more important. Brand strategist Julian Stubbs from UP THERE, EVERYWHERE will lead you through how the marketing world is being stood on its head and that thinking in just B2B or B2C perspectives is dead. Don’t miss this inspirational evening whether you are a multinational or working independently.

  • The Place Branding Podcast: Stockholm episode

    The Place Branding Podcast: Stockholm edition Are you passionate about place branding? Or curious to learn more about how to market destinations? Either way, you’re invited to join us on a journey to uncover the most compelling examples of place branding and destination marketing in the world.

  • Stockholm Cloud Based Agency to Grow to 1,000 People

    ​Julian Stubbs, CEO and Founder of UP THERE, EVERYWHERE, the global cloud based agency that he started in Stockholm in 2011, is interviewed in this weeks Dagens Media. His next step he says is to grow the agency and its unique business model to a thousand people. Report from Dagens Media below.

  • Place Branding at the Polar Circle with Julian Stubbs

    Julian Stubbs will be giving a speech on Place Branding at the up coming Akademi Norr Seminar on Internationalization & Attractiveness, which takes place in Arjeplog, Swedish lapland. Stubbs said 'All places need to find their own relevance if they are to survive in this globalised world. As one place markets itself everywhere else has to.' The seminar takes place December 5th & 6th, 2013

  • Northern Lights at the end of the tunnel? The selling of Sweden's frozen north, by Julian Stubbs

    Arjeplog, like many small towns in northern Sweden, is facing de-population. People have been moving south to larger cities in search of work for some time. But are things about to change again? Julian Stubbs, author of the book Wish You Were Here, and the man behind the branding of Stockholm, took a closer look at the north of Sweden as some interesting new northern lights appear.

  • Julian Stubbs Speaker at Liverpool City Brand Building Event

    Julian Stubbs, the man behind the branding of Stockholm as The Capital of Scandinavia, will be a keynote speaker at The City Brand Building Event in Liverpool, England. The event, takes place on Wednesday 25th of June in Liverpool. Stubbs will be talking about the branding of cities, places and destinations.

  • Cool Ideas in Place Marketing

    THE FOLLOWING EXTRACT IS TAKEN FROM THE BOOK WISH YOU WERE HERE– THE BRANDING OF STOCKHOLM AND PLACES, BY JULIAN STUBBS. AVAILABLE ON AMAZON.

  • ​Never Waste a Good Crisis. New TED Talk on Place Branding in Greece.

    Stockholm based brand expert Julian Stubbs has been invited to give a TED talk in Greece on possible solutions for Greece from a Place Branding perspective. The speech is being held Saturday February 28th in Heraklion, Crete. His speech will start with talking about the crisis and how Greece should seize the opportunity of the crisis to find a new direction and opportunities.

  • How Norrtälje Will Grow

    Julian Stubbs, Lead Brand Strategist at UP THERE, EVERYWHERE, is featured in the newspaper Norrtelje Tidning Thursday 21st November talking about the municipalities growth possibilities.

  • Northern Lights at the end of the tunnel? The selling of Sweden's frozen north.

    Arjeplog, like many small towns in northern Sweden, is facing de-population. People have been moving south to larger cities in search of work for some time. But are things about to change again? Julian Stubbs, author of the book Wish You Were Here, and the man behind the branding of Stockholm, took a closer look at the north of Sweden as some interesting new northern lights appear.

  • Hollywoodland. Putting Tinsel Town on the Map

    Along with the I love New York logo, the Hollywood sign has to represent one of the greatest examples of Place Marketing there is. Conceived originally as a billboard to promote the new real estate area that was coined Hollywoodland, the sign was erected in 1923 at the cost of US$ 21,000. Read about it here.

  • The $50 Billion Dollar Gold Medal

    Why do so many cities chase the Olympic dream of hosting the most expensive show on earth? It’s actually a complex mix of reasons. The Russians say they want to encourage tourism and put it on the map. Well, here’s just a guess, but at $50 billion dollars from a tourism or inward investment perspective I don’t think it will pay off.

  • A CRISP Approach to Brand & Communications Strategy

    Over the years I’ve seen briefs perfectly written, creative work that responds to that brief and brilliant on target marketing communications strategies defined. Yet still many of these campaigns run into trouble when introduced. Why? Because many fail to apply a few very simple criteria to judge the strategy and creative work by.

  • Place Branding. Is Breaking Bad Good or Bad for Albuquerque?

    I have a theory. New York City cops act the way they do because they have seen how New York cops act in the movies. Similarly, film and television can have a huge impact on how a destination acts in terms of their marketing activities. TV and film can have a huge impact on Place Branding. Here Julian Stubbs, head of Place Branding at UP THERE, EVERYWHERE, considers the plot.

  • Giving A Speech? Ten Things Not To Do.

    Most of us at some point in life have to stand up in front of other people and make some sort of presentation. That’s just the way it is. Whether it’s only a verbal presentation to a few people or a TED Talk with cameras and a large audience, there are some simple things to remember that will help you make as strong a presentation as possible.