Viaplay increases availability with new partnerships - signs agreements with Philips and Panasonic

Viaplay have signed two new partnership agreements for the launch of Viaplay on Philips Net TVs and Panasonic Smart Viera TVs across the Nordic countries. Users with a Viaplay subscription will be able to access a broad selection of TV series, movies and world-class live sport events, whenever they want, directly through the Philips and Panasonic connected TVs.

The partnerships increase the availability of Viaplay, which can already be accessed on PCs, MACs, tablets, smart-phones, smart TVs from LG and Samsung and on Viaplay’s own streaming box. Viaplay will be made available on Panasonic Smart Viera TVs (2012 models) as well as on Philips Net TVs (2011 and 2012 models) later this summer.

"Viaplay constantly strives to shape how we watch TV in the future, by making TV, film and sports available on multiple devices and to anyone with an Internet connection. Thanks to our new partnerships with Philips and Panasonic we will increase our reach and make our content even more accessible and available than in the past", says Niclas Ekdahl, CEO Viaplay.

"Philips TV strives to offer its customers unlimited entertainment at the users command. Therefore we are particularly proud of the partnership with Viaplay as their service enables this", says Joakim Örnstig, Nordic Marketing Director Philips TV.


For more information, please contact:

Niclas Ekdahl, CEO
Telephone: +46 (0)73 699 19 01
E-mail: niclas.ekdahl@viaplay.com