XNOMAD HELPS POP MART LAUNCH FIRST POP-UP STORE IN NETHERLANDS

Pop Mart, the globally renowned toy brand, has partnered with retail tech provider xNomad to open its first pop-up store in Amsterdam, marking the company's expansion into Europe.

Located in Westfield Mall, Pop Mart's distinctive pop-up store features colorful interiors and display cases filled with the brand's signature stylized figurines and limited edition collectibles. The store's grand opening on October 20 drew enthusiastic crowds of Pop Mart fans eager to get their hands on exclusive toys.

To quickly set up and launch the high-impact retail space, Pop Mart leveraged xNomad's end-to-end solution for temporary stores. xNomad handled location scouting, build-out, and managing local partners in Amsterdam. xNomad also collaborated with Workshop the Consumer Experience Agency to create branded activations tailored for the local market.

The xNomad platform enabled Pop Mart to go from concept to opening in just weeks by streamlining the entire retail process. With xNomad's pop-up expertise, the store launched on time, on brand, and primed for sales.

The pop-up store's successful launch exceeded projections and marks a major achievement in Pop Mart's European expansion. Pop Mart plans to launch additional locations across Europe after the enthusiastic response in Amsterdam. xNomad's agile solution gave Pop Mart the speed and flexibility needed to swiftly seize opportunities in new markets.

This pop-up store demonstrates how brands can leverage partners like xNomad to test new markets, connect with local audiences, and accelerate growth through temporary retail.

About Pop Mart

Founded in 2010, Pop Mart is the leading designer and producer of pop culture-inspired toys and collectibles in China. Their products include blind box figurines, plush toys, and more. After achieving immense popularity across Asia, Pop Mart is expanding globally.

About xNomad

xNomad is a retail tech company providing temporary physical retail solutions for brands. Their end-to-end platform and services enable swift, lower-risk market entry and localized brand experiences.