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AI Assistant “Robbie” Saves Thousands of Hours at Svea Bank
Malin Blomberg, CEO at Zimply, Ulrika Fornander, Business Area Manager at Svea Bank

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AI Assistant “Robbie” Saves Thousands of Hours at Svea Bank

When Svea Bank began exploring the possibilities of AI Automation, the objective was clear: to streamline an administrative task long regarded as time-consuming and unpopular. The result was “Robbie” – an AI assistant developed together with Zimply – now an integral part of operations at Svea Bank.

The decision was made by Ulrika Fornander, Business Area Manager at Svea Bank, during the holiday season of 2018. Just three months later, the AI assistant was fully operational. Its mission was to manage incoming invoices with incorrect billing addresses – a process that previously required extensive manual work and often became an administrative bottleneck.

Today, that challenge has largely been eliminated. “Robbie,” affectionately referred to as “he” by colleagues, works around the clock, 365 days a year. The AI assistant saves more than 6,000 working hours per year – and continues to deliver value every day.

Intelligent Document Management in Action

Together with Zimply, Svea Bank developed an AI-based solution that automates the entire workflow for invoices with incorrect addresses. While the process may sound simple, it actually involves several manual steps depending on the type and source of the error.

With a volume of approximately 1,500 cases per week, the previous process placed a heavy administrative burden on the organization. Invoices arrived in various formats and required manual sorting, interpretation, and handling. Quickly identifying cases, stopping reminders and debt collection actions, and finding the correct address to resend invoices was both time-consuming and resource-intensive.

Zimply’s AI assistant now analyzes each incoming invoice, determines the required actions, and executes them automatically. “Robbie” then provides a report detailing what has been completed and what may require approval from an authorized employee.


Value Beyond Time Savings

The AI implementation saves up to ten working hours per day compared to manual processing. However, the primary value goes beyond efficiency gains.

– The solution has transformed a static, inflexible, and maintenance-heavy process into a modern, AI-driven workflow that improves efficiency while ensuring high-quality delivery, says Malin Blomberg, CEO of Zimply.

She also emphasizes the importance of taking the first step:
– At Svea Bank, it became clear how transformative AI-driven document management can be. When you dare to start, define clear goals, and measure results, real value is created – strengthening both efficiency and quality. That’s our specialty.

Ulrika Fornander agrees:
– I thought, if I don’t try now, I never will. We started with an internal task – if it didn’t work right away, it wouldn’t be a disaster. It turned out to be an excellent decision. ”Robbie” is a highly appreciated digital colleague, and we have added several additional work tasks during the years. The collaboration with Zimply works extremely well. They understand our needs, both now and in the future – and perhaps most importantly, they are always available.

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