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IFABC REBRANDS FOR THE DIGITAL WORLD

Press release -

IFABC REBRANDS FOR THE DIGITAL WORLD

Following the launch of its new website, the International Federation of Audit Bureaux of Circulation (IFABC) has refreshed its branding as part of its ongoing commitment to supporting its
members in the rapidly growing digital world.

The refreshed branding includes a new logo that represents IFABC’s global remit and shows the organisation as more digitally-focused. The logo will be used across all IFABC collateral as well as
sitting on the new website, launched in July last year with the National
Newspaper headline circulation data from 34 countries within IFABC membership.

This year will see the addition of local newspapers’ as well as updated National Newspapers data from IFABC’s membership as it continues to develop the website into a central resource for
global circulation data.

Jerry Wright, President of IFABC said, “In the ever-evolving digital world the IFABC has an increasingly important role to play in facilitating cross-border digital measurement
standards that reflect the way that media is traded globally. It became crucial
that we updated the look and feel of the IFABC branding to represent our
position in the market and represent the organisations growing importance and
its understanding of the digital media world.”

The IFABC is a global forum for the identification and sharing of successful innovation, providing audit bureaux around the world with one cohesive voice and setting worldwide best practice for the measurement of the media industry.


Subjects


4As is a non-profit organisation that work towards the betterment of marketing, marketing communications and advertising of all member agencies in Singapore

To advocate the role of advertising by providing leadership and promoting knowledge, skills and professional enhancements to serve our members and the community

The Association of Accredited Advertising Agents Singapore, better known as the 4As, was founded in 1948 during the days of largely black and white media ads.

Though the ads now may be in full, living colour, the purpose of the 4As remains the same. Its key objectives are to elevate the stature of the advertising and marketing communications industry, provide advertising professionals with a collective voice and to nurture talent and creativity. Today, advertising has been transformed with the applications of relevant technology which offer exciting new advertising media, among them the internet, mobile phones and personal digital assistants. Now, more so, the objectives of the association have remained relevant.

The 4As represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. It works in close co-operation with other related trade associations, schools and government bodies. Over the years, it has introduced a series of industry awards to recognise outstanding talents in advertising, media and related fields to motivate those in the industry to achieve greater heights.

Several key events are held annually by the 4As. Prominent among them are the Singapore Creative Circle Awards or the Gong Show ; the Students Creative Awards, popularly known as The Crowbars; and the The Singapore Media Award

4As (Association of Accredited Advertising Agents Singapore)
38A North Canal Road
059294 Singapore