Street art and edgy design – The new face of economy hotels unveiled as ibis Adelaide opens

The brand new ibis Adelaide has officially opened its doors following a AUD 65million build making it the first new build ibis to be developed in Australia since 2008 and the largest ibis hotel in Australia.

The new hotel is making waves with commissioned artwork by street graffiti artist Ghostpatrol and the latest Samsung technology enabling guests to beam their photos, videos and even games onto the big screen using compatible Samsung Smartphone’s throughout all 311 guest rooms.

Ibis Adelaide’s General Manager, Nathan Frost said, “It was really exciting and inspiring to work with an artist like Ghostpatrol. His work pushes social boundaries much like ibis Adelaide is pushing the boundaries of the economy hotel sector. Our staff are wearing Converse, graffiti art hangs in the rooms and we have the latest Samsung in-room technology. The hotel represents an exciting new phase of economy hotels in Australia making the experience both fun and unexpected.”

Ibis Adelaide’s interiors are modelled on the new ibis global design aesthetic created by Parisian design firm Atelier Archange where the design is playful yet functional. Even before walking through the doors of the new ibis Adelaide, passersby will notice the futuristic LED lit multi-coloured staircase through the floor to ceiling two-story glass street frontage.

Oversized timber clad barrel lights hang from the lobby ceiling with a multi-coloured lighting effect adding colour to the arrival experience and natural oak panels on the walls give the space a natural and warm welcome.

Guests will check in at a reception area that allows Converse clad staff to interact with ease. The lounge to the side of the lobby is a chill out zone where guests can catch up on emails using the free wi-fi or simply relax in between exploring the city.

Upstairs a communal bar spills out onto a balcony that hangs over Grenfell Street letting guests and locals watch the world go by. The restaurant has designer features such as Bentwood and Kartell Comback chairs and a wall length mural featuring a black and white Parisian sketch for a dining experience with flair.

The 311 guest rooms are minimal and sleek to allow for maximum use of space and functionality. The colour scheme is neutral with dark wood accents allowing features such as the artwork by street graffiti artist Ghostpatrol to shine.

A stand out technology feature is the Samsung Smarthub 690 Series in every room which, as its name suggests, is the smartest one-stop-shop for accessing everything from the hotel restaurant’s menu and on demand entertainment to internet enabled TV apps. The rooms also have a compact desk area with a Phillips LED desk lamp with USB ports and adjustable office chair.

Essential to every hotel experience is a good sleep and the Sweet Bed by ibis made by the brand accredited Sleep Maker delivers this in every room. The beds also feature a LED backlit bed head allowing for comfortable reading in bed.

The hotel also contains small meeting facilities (two boardrooms), a guest laundry and an on-site indoor/outdoor gym which is equipped with the latest Technogym equipment.

Ibis Adelaide is located at 122 Grenfell Street which is a short stroll from the city's famous shopping and dining precincts, Rundle Mall and Rundle Street, as well as the Adelaide Oval, Casino, Convention Centre, Botanic Gardens, National Wine Centre and Royal Adelaide Hospital.  The hotel is Accor’s 60^th economy hotel joining a wide network across Australia.

Be the first to experience the new ibis Adelaide with an opening special Bed & Breakfast package, for two people, with rates starting from $122 per night. To book, call 08 8159 5588 or head to www.accorhotels.com.au

Ibis Adelaide will have an official opening ceremony on 14 August. 

ABOUT ibis

ibis, the worldwide economy hotel brand of the Accor group, offers consistent quality accommodation and services in all its hotels, for the best local value: a well-designed and fully-equipped bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options. The quality of the ibis standard has been recognised by the International Organization for Standardization certification ISO 9001 since 1997. ibis is also the world’s first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to one third of its hotels.

Established in 1974, ibis is the European leader and one of the first economy hotel chains in the world, with 1012 hotels in 59 countries. For additional information, please visit www.ibishotel.com