Press release -
TRIPADVISOR AND ACCOR ANNOUNCE PARTNERSHIP TO ADD ACCOR HOTEL INVENTORY TO INSTANT BOOKING PLATFORM
Accor, the leading hotel operator, with 470,000 rooms in 3,700 hotels across 14 trusted brands in 92 countries, today announced that it will participate shortly in TripAdvisor instant booking, making it easier than ever for TripAdvisor users to reserve rooms at Accor properties.
The TripAdvisor instant booking feature allows travelers to book a room through TripAdvisor booking partners like Accor without leaving the TripAdvisor site experience. The feature is currently available to U.S.-based travelers.
“Our instant booking partnership with TripAdvisor offers a new seamless channel for travelers to find and book rooms at Accor properties around the world that will enhance the customer experience especially on mobile devices. It will definitely feed our ambition to lead in digital hospitality,” said Romain Roulleau, senior vice president, e-Commerce at Accor.
TripAdvisor reminds users that they are booking with the partner and provides users with links and numbers to contact the hotel’s customer service directly. As before, all customer support inquiries will be handled by Accor.
“Accor is a very important addition to our instant booking program,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “Accor’s broad range of hotels and global reach mean more options for travelers and an even more robust product.”
About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 200 million reviews and opinions covering more than 4.4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor is the world's largest travel site, where travelers can plan and book the perfect trip. TripAdvisor has over 200 million reviews & opinions from travelers on over 4.4 million accommodations, restaurants and attractions.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.lafourchette.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, August 2014
**Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com
Topics
- Tourism
Categories
- accor
- asia pacific
- family accommodation
- hospitality
- hospitality asia
- hotels
- hotels and resorts
- resorts
- singapore
- travel
- trip advisor
- media platform
Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
Follow news on Accor: Book a hotel:
@accor | www.accor.com www.accorhotels.com
