PRIMA GROUP & SG ENABLE PICK ASIA PR WERKZ

Asia PR Werkz shared that the Prima Group has appointed the agency as its public relations agency for a period of one year. Started in 1961 as a flourmill, the home-grown Prima Group has since expanded to include food manufacturing, F&B franchising, food services, research & development, systems distribution and information technology. 

The appointment will see Asia PR Werkz undertaking duties such as strategic communications and PR support for a variety of activations including new product launches and media outreach. The agency will develop plans for the different brands under Prima Group like Prima Taste, PrimaDéli, Prima Flour, and Prima Tower while positioning Prima Group as the go-to leading food solutions expert in Singapore. 

Asia PR Werkz will develop and execute an integrated communications strategy for Prima Deli which includes PR and social media management. The PR efforts will be led by Director, Ginny-Ann Oh and Social Media efforts led by Director, Sharon Koh. 

Asia PR Werkz has also been appointed as SG Enable's public relations agency for the second year running. SG Enable is an agency dedicated to enabling persons with disabilities in Singapore. As the appointed PR agency, Asia PR Werkz will implement a comprehensive strategic communications strategy to create awareness of the abilities and employability of persons with disabilities through SG Enable's employment opportunities. The communications strategy aims to raise public interest in and support for disability issues, in particular - employment and community integration. The account will be led by Director, Ginny-Ann Oh.