Mentos in search of ‘National Night’ babies born on May 9th

May 9, 2013 - Candy brand Mentos and their creative agency BBH are in search of parents whose babies will be born in Singapore on May 9th,exactly nine months after Singapore’s National Day.

Mentos has a surprise in store for parents who gave birth on May 9th as a thank you for doing what Mentos calls fulfilling one’s ‘civic duty’ to boost Singapore’s national birthrate. The surprise will be revealed once parents come forward,

You may recall that nine months ago, on August 9th 2012, Mentos and their creative agency BBH released a rap song calling for Singapore to make babies and ease the declining national birthrate. www.nationalnight.sg. Nine months on, Mentos is looking to acknowledge the babies that are
likely to have spawned from the National Night campaign.

Said Maurice Wee Creative Director, BBH Asia Pacific: “So we ran a campaign that went viral and was talked about and reported on the world over. But did it make any babies? Parents, please come forward and fess up. You’re national heroes!”

The campaign will run on the Mentos Singapore Facebook page this week. www.facebook.com/MentosSingapore

Parents can send a private message to the Mentos Singapore Facebook page with details of their baby’s arrival.

ENDS