Press release -
Skelanimals now available at Cheers and FairPrice Xpress. So Cute – It’s Scary!
Quirky, edgy and fun, Skelanimals, now a worldwide sensation has finally made its way to the sunny shores of Singapore!
These iconic plushie toys have made huge waves in Japan and the United States amongst consumers, from counterculture aficionados, to skate and surfer kids, fashion-savvy teens, toy collectors, young people… and even famous celebrities, rockstars and fashion icons!
With their loveable and clever personalities, these Skelanimals have achieved triple-digit sales growth since its launch in 2007. With over 30 characters that range from a bat, to an elephant monkey, to a bulldog; these plushies are brought to life through funny poems describing their demise. With its huge following, these creatures have also spun off fashion items and animated videos. Beyond the US, Skelanimals boutiques are now even found in France, Italy, Spain, UK, Belgium, Netherlands, Luxembourg, Greece and Japan.
How to get one?
Now you have a chance to own one of these adorable animals and have them snuggle up with you while watching scary movies. Each Skelanimal has a unique story and they are excited to share their journey with all you in Singapore!
Exclusively available at Cheers stores and FairPrice Xpress from 4 May 2011, your very own Skelanimal can now be adopted by collecting stamps, which you receive with every $2 purchase from a Cheers store. Accumulate 7 stamps and pay an additional $2 and carry away your personal Skelanimal. Alternately, save 14 stamps and receive a Skelanimal for free. Skelanimals average 7cm in height making it easy to spot and extremely squeezable.
Are you ready to adopt one? They are looking for homes and want you to share your favourite spots in Singapore with them. Hold on to one tight though... they have a habit of disappearing!
Visit www.cheersstore.com to learn more about the Skelanimals collectibles program. Also, become a fan of our Cheers page on Facebook at facebook.com/Cheerschallenge.
Topics
- Lifestyle, Fashion, Leisure
Categories
- skelanimals
- singapore
- cheers stores
Cheers, a home grown 24-hour convenience store, caters to a diverse group of customers from different walks of life including the young and trendy, students and working professionals who lead active and busy lifestyles. Officially launched in 1998, Cheers has since expanded to over 120 outlets situated across Singapore at convenient locations.