6 tips to make your event a success
Are you making the most of your exhibition space?
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What brands can learn from British politicians
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
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Troubleshooting your Content Marketing initiatives
So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?
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The death of online marketing as we know it
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
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Producing brand enhancing content marketing videos
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
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Producing content marketing programs for mobile
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
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Act, interact, transact
Producing a great online video is not enough – how do you get people to see it, and act on it?
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Are you sure you want your video to go viral?
While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?
