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  • The death of online marketing as we know it

    The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.

  • Producing content marketing programs for mobile

    So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.

  • Act, interact, transact

    Producing a great online video is not enough – how do you get people to see it, and act on it?

  • Are you sure you want your video to go viral?

    While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?