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Mashable's Asia Editor Victoria Ho was one of the speakers
Mashable's Asia Editor Victoria Ho was one of the speakers

News -

Just released: content marketing tips for Singapore market managers

We have released three more episodes as part of Hong Bao Media's on-going YouTube series "Media Savvy" - with five communications specialists debating how to do content marketing well in the Singapore context.

On the panel were:

  • Victoria Ho, Asia Editor, Mashable
  • Andrew Pickup, Senior Director, Communications, Microsoft Asia
  • Alan Soon, Founder & CEO / The Splice Newsroom, Co-Founder / Online News Association Singapore
  • Lau Joo-Nie, Assistant Director, Newsplex Asia & Lecturer for Journalism & Publishing, Wee Kim Wee School of Communication & Information at Nanyang Technological University

The session was moderated by Hong Bao Media's Mark Laudi as part of the launch of MyNewsDesk's report into Journalism Trends 2016 (

See the links under "Resources" below to watch all the clip, as well as the other parts in our Media Savvy series:
* Do we still need press releases in the social media age?
* How to pitch your news story in the social media age

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Mark Laudi

Mark Laudi

Press contact Managing Director (+65) 6223 2249

Your Integrated Communications partner for contemporary media and business communications services.

A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.

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