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  • South City Mall in Kolkata received a flaming for this response to a complaint. DHL's social media disaster turned out vastly different. Image source: BBC website

    Two corporate social media disasters this week – but two vastly different reactions

    Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.