Communications Directors are looking for new resources and new approaches to avoid being hit by embarrassing allegations of greenwashing, according to panellists and participants at the APACD event at the Hong Bao Media studio on Thursday May 11.
Organisations can now ensure their sustainability initiatives are not vulnerable to embarrassing allegations of greenwashing, through Hong Bao Media’s new sustainability communications advisory service titled ‘Greenwash-proof your Sustainability Communications’. It sharpens the way organisations publicise their sustainability initiatives, as NGOs subject them to intense scrutiny for greenwashing.
The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.
The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.