You are in an interview, and the journalist asks you a question you do not want to answer. This puts you in a tight spot. Do you brush aside the journalist’s question and stick to your talking points?
Sometimes your spokespeople are going to get a number of questions which are not healthily critical, but downright aggressive. Like Australian opposition leader Anthony Albanese during a press conference in Perth last Tuesday.
Liz Truss has been widely panned for her press conference confirming Jeremy Hunt as Chancellor. Clearly, reversing policies announced just weeks earlier is not a good look in any situation. But what specifically can spokespeople learn from her example?
Listen to this episode of The Media Savvy Podcast as Mark Laudi breaks down the three things communications directors should do if their leaders find themselves in Jeff Ng’s position.