As many of our clients are switching their communications focus online, one of the questions I frequently get is, can you use Zoom or Microsoft Teams to do a webcast? And what is the difference between live webcasts and video conferences, anyway? Answers here.
Climate change is forcing organisations to rethink how they do business. Instead of sending their executives on overseas trips, companies will be “flight shamed”. But business must go on, so many will turn to live webcasting. But are you ready to get in front of the camera?
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.