Electra’s Third Party Business Is Now Independent

Effective October 2011, Electra’s third party SAP business is operating independently from Jebsen & Jessen (SEA), with Gopal Varutharaju and two external partners, Michael Lim and Patrick Teh, having acquired 75% of the shareholding through their joint holding company ABEO International, Singapore.

Next to Singapore, Electra’s business in Malaysia and Vietnam has also been acquired by Gopal and his partners, while Electra’s business in Thailand has been divested. 

“We are very pleased on the evolvement of the Management Buyout partnership with Gopal, Michael and Patrick, which not only secures continued SAP support to our Group, but more importantly adds pertinent value to the Electra sales and marketing that we have been lacking for some time. This joint partnership holds the right ingredients for Electra to enjoy a more sustainable market position in the region and to grow into a significant player within its specialised sphere,” comments Heine Askær-Jensen, former executive vice chairman Jebsen & Jessen (SEA).

“Our Group will maintain a strategic interest of 25% in Electra, a company that will continue to serve us as SAP Channel Partner and preferred support organisation.”

In the meantime, Jebsen & Jessen’s (SEA) internal IT and Communication (ITC) infrastructure has been transferred to the holding entity as an integral part of the Group's Central Cervices Unit (CSU) support and under the overall management of Ms Chris Tan in her new position as Group Director ITC.

“A big Thank You to Gopal for his nine years of service with our Group,” Mr Askær-Jensen continues, “he has been instrumental in strengthening our ITC infrastructure and supported all of us in a competent manner to aggressively stay at the forefront. We would like to extend our very best wishes for his new entrepreneurial endeavours together with his new partners.”

Electra’s new contact details

Electra (S) Pte Ltd
40/41 Duxton Hill Level 2

Singapore 089619
Tel: +65 6221 7405