How to fail as a blogshop?

One of the famous maxim of mathematician, Carl Gustav Jacob Jacobi was, “Invert, always invert”. It expresses his belief that, the solution of many tough problems can be clarified by expressing it in inverse form.

Being new to the blogshop industry with little history and experience to offer, we do not claim to have the key to success, but what we can offer is the key to failure. These pointers can serve as a guide and be avoided at all cost.

1) Ignore customer satisfaction
A huge percentage of sales are built upon returning customers. If your customers are happy with their purchases, chances are high that they will be back for more purchases and help to spread good words by grapevine. If you don’t want your customer to go whining about their purchases, start taking care of your customer satisfaction.

When it comes to customer satisfaction, we do mean all aspects which includes timeliness, quality of product, providing enough information, providing robust after sales service, offer goods that are value to money and to ensure that quality check is done before the order is sent out.

2) Failure to explore new alternatives or suppliers
It is not difficult to look for a supplier and start selling. It’s the constant search for newer and better suppliers that is tough. By keep sourcing for better alternatives and better cost savings, it can ensure that profits can be reinvested into further developments and we will be able to provide a better service.

3) Failure to adapt to advancements
Few years back, blogshops started out to be from blogging platforms and slowly as other low cost platforms emerge a lot of these shops have taken the leap to explore full fledge e-commerce platforms. There are also many other shops that have failed to take on this transition and became obsolete. During the course of running your shop, there will be many of these decisions to make. You can either choose to be the first mover and take on the first mover advantage, or to move only after the method has been tested and proven by others. These small decisions will become the deciding factor on your sustainability.

4) Selling products that are not true to value
Once bitten, twice shy. If you constantly overprice your products, customers will soon realize and start sourcing for better alternatives. If better alternatives are not found, they will soon become your competitor. That’s how Zappos started.

Bottom line is, always keep your customer satisfaction high.