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Case Study: Burger King - IDOOH "What's in the King Box" Digital OOH campaign
Due to popular demand, Burger King Singapore relaunched the King Box™ campaign in 2018 and reintroduced the King Box™ to consumers through an interactive digital OOH IDOOH campaign which contributed to brand recall and increased engagement rates. IDOOH provided the creative solution to reintroduce the King Box™ campaign by developing an interactive game available in ComfortDelGro taxi screens.
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