IDOOH and Vietnam’s Mai Linh Corporation to jointly deploy 5000 in-taxi entertainment screens

IDOOH and Vietnam’s Mai Linh Corporation to jointly deploy 5000 in-taxi entertainment screens

Fully interactive 10-inch IDOOH screen rolls out in Mai Linh taxis to enhance the passenger experience.

SINGAPORE, 6 June 2018 – IDOOH International and Vietnam’s largest taxi fleet company Mai Linh Corporation have signed a Memorandum of Understanding (MOU) today to deploy 5,000 of IDOOH’s In-Ride Out-of-Home (OOH) tablet screens.

The agreement will commence with an initial in-taxi screen roll-out to 1,000 taxis by December 2018, followed by another 4,000 vehicles in 50 cities across Vietnam. The fully interactive 10-inch media tablets will provide high-quality entertainment, information and full e-commerce ability.

IDOOH Group CEO Mark Forsyth said: "Emerging economies like Vietnam are important for us and this partnership with Mai Linh, Vietnam’s largest taxi fleet, is an opportunity for us to grow our regional network of in-vehicle screens. We look forward to working with them to transform the in-taxi passenger experience and provide brands with an opportunity to reach a growing middle-income segment through our intuitive media technology."

Mai Linh Corporation is IDOOH's third transport partnership in Asia Pacific, following its tie-up with Micab Philippines in May 2018 and ComfortDelGro's outdoor advertising arm Moove Media in April 2018.

Out-of-Home advertising is now a US$29 billion market with revenue expected to grow by 3 to 4 percent per year over the next five years to reach US$33 billion by 2021, according to the MAGNA Intelligence and Rapport study. Digital OOH is a key growth driver as digital screens have allowed OOH advertisers to penetrate niche environments to reach the young, urban population that might otherwise be difficult to achieve through traditional media. Although digital OOH contributes only 5 percent of the global OOH inventory, it already generates 14 percent of total advertising revenues and is expected to grow to 24 percent globally by 2021.