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Country Comfort® Reinvents Hotel Franchising with New Model
SilverNeedle® Hospitality is set to reinvent the hotel franchise model with its upper midscale hotel brand, Country Comfort®. The model strives to be fair and transparent, providing a compelling investment proposition by passing on all savings from negotiating the lowest possible costs for all furniture, fittings and equipment (FF&E) with its suppliers, who contract directly with the franchisees.
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