Keeping nutraceuticals moving forward: Informa Launches Vitafoods Asia Digital Week 2021

Vitafoods Asia Digital Week 2021 will bring together the nutraceuticals community across the Asia Pacific, enabling connection, knowledge share, and to spur business growth in the industry.

21 December 2020, SINGAPORE -- Informa Markets will host a virtual event, Vitafoods Asia Digital Week 2021, between 2-4 February 2021. A new addition to an expanding portfolio of industry trade shows and immersive online experiences, Vitafoods Asia Digital Week aims to bring together professionals in the Asia Pacific nutraceuticals industry to build high-value relationships, showcase and source innovative ingredients, discover the latest trends and together, find practical business solutions for the greatest challenges ahead.

“Without the possibility of travel, we have learned from the positive response from people who attended the Vitafoods Virtual Expo in September, that there is a need to keep the industry connected, especially since many industry trends have shifted with the progress of the pandemic,” says Chris Lee, Managing Director, Health and Nutrition Network, Europe, at Informa Markets. “We see similar demand in the Asia Pacific to bring a virtual experience to connect brands and suppliers from across the region, so we have created Vitafoods Asia Digital Week to keep them informed and to continue to build connections within the industry.

“With high-quality digital content, Vitafoods Asia Digital Week will help educate participants as to the latest consumer and market trends, science, and regulatory developments in nutraceuticals. We hope it will help prompt effective collaboration to spearhead future developments in nutrition and health,” adds Lee.

Informa will tap their trusted global network of suppliers and buyers, to build Vitafoods Asia Digital Week. The virtual event will feature data-driven matchmaking, which creates a virtual concierge service that makes suggestions based on preferences, and helps to connect visitors with exhibitors. Interested parties can arrange to meet each other online to conduct productive discussions over one-to-one video meetings.

Visitors can also tap thematic communities online which bring focus to emerging nutraceutical markets for botanical, healthy ageing, immune health, and digestive health products. Each community helps visitors to absorb the key trends, watch on-demand sessions, or attend live sessions that feature expert spokespersons discussing a specific category of products. Through these micro-communities, visitors can also tap an array of exhibitors to source quality key ingredients from which to create branded products.

The insights and commentary provided during Vitafoods Asia Digital Week also aim to inspire consumers. The digital platform will give attendees the opportunity to dive deeper into key industry topics, as well as learn from, and network with technical experts and thought leaders. Conversations at the event will help shape key decisions around the future of the global food economy, and ultimately, help to optimise health through science-based innovation.

A key feature that participants can look forward to is the Main Stage, a hub for macro-information that will help build knowledge on specific topics that are pertinent in the Asia Pacific, such as the ASEAN agreement on Health Supplements, market opportunities and challenges in India, and evolving approaches to China’s supplement market.

“This is a unique chance, early in the year, for the entire nutraceutical supply chain to connect with each other via an interactive online platform,” says Lee. “We hope that Vitafoods Asia Digital Week will help connect our audiences during the coronavirus pandemic, so that they can keep vital conversations alive, and continue to discover new opportunities for brand and product development.”

For more information on and to register for Vitafoods Asia Digital Week, visit our website.

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