PharmaLinea at Vitafoods Asia 2019

Following our very successful exhibition last year, receiving great visitor and media attention and an award at the Tasting Centre, PharmaLinea is returning to Vitafoods Asia on a larger scale to showcase our latest innovations.

Raising clinical substantiation standards

Clinical substantiation is one of the core principles we will be promoting at the show. Liquid products from >Your< Immuniq Line and >Your< Iron Line both have ongoing clinical trials of the highest standard and will be available for presentation and sampling at our booth – N22.

Particularly in immunity nutraceuticals, the range of quality of clinical trials needs to be emphasized. The study on >Your< Immuniq Syrup is not only double-blind, comparator product-controlled and randomized, but also multi-centric and multi-seasonal: far from the standard, we believe this is key for immunity products.

With over 200 subjects already completing the trial in multiple testing centres over the course of several seasons, results will objectively demonstrate the efficacy of our product. 

Delivering supplements in innovative user-friendly forms

PharmaLinea is well known for superior user-experience and received an award at Vitafoods Asia 2018 Tasting Centre. This year, we are ensuring better compliance by innovating in delivery forms. Iron and vitamin D are among the most common micronutrient deficiencies in Asia. PharmaLinea answers the need by supplying the best sources of these fundamental nutrients in multiple user-friendly forms.

We are extending our lines this September, adding a new innovative delivery form to our portfolio. Iron and vitamins K2+D3 will soon be available in sprays.

Not only do sprays facilitate intake for most sensitive populations, they also offer an adaptable dosing medium and enable high bioavailability of micro-nutrients.

Bringing differentiation to the booming beauty market

Asia-Pacific accounts for the highest share of the global beauty supplements market, but the offer is saturated with repetitive formulations.

PharmaLinea will present an innovative beauty shot, a development achievement with best-in-class branded collagen and curcumin sources. >Your< In-Beauty Shot brings clear differentiation, solid scientific support and improved bioavailability. Additionally, the product is sugar-free and comes with excellent taste.

Standing for stability

Stability of finished products is currently more of a bonus than a requirement in the nutraceutical industry and somewhat of an elephant in the room. Complex products with many ingredients in user friendly forms are the perfect environment for very common ingredient cross-interaction, yet awareness of the issue in the industry is very low.

With increasingly demanding and educated consumers and growing incidence of independent consumer tests, the media is increasingly giving attention to the matter (example 1, example 2). Bringing the promised value to the consumers through stated quantities of ingredients is the coming consumer-oriented trend after clean label and transparency.

PharmaLinea is promoting the importance of product stability across all industry media and will continue to do so for the better of the industry and ultimate benefit for the consumer.

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