What if instant noodles were healthy for you and the planet?

1 July 2021, SINGAPORE – WhatIF Foods, a company founded with a mission to reinvent the way we create our favourite foods, has launched their instant noodles at FairPrice Finest stores(1) in Singapore. The plant-based noodles are lower in saturated fat, high in plant-protein and deliver substantially more fibre content than comparable brands, and packed with flavours that do not make use of MSG, preservatives, or artificial colours. With the insight that sustainability is not enough, their idea is to create planet based foods that will replenish both us and the planet. 

“Simply being sustainable isn’t enough. It’s increasingly apparent that we need to restore rather than preserve our planet and by proxy, our bodies,” says Christoph Langwallner, CEO of WhatIF Foods. “That’s why we founded WhatIF Foods on regenerative principles(2), the notion that wellbeing is interdependent – we need nature in cities, life in food, and purpose in communities. We re-engineered the entire approach as to how we get food on the table.”

“What we deliver in BamNut noodles not only nourishes our bodies with nutrients, but it is also made with regenerative crops(3) that nourish the soil in which it is grown. We are also empowering farmers by ensuring them a fair share of profits from climate change-resilient crops. At the same time, we are delivering to consumers a delicious product that is healthy for them,” he added.

FairPrice Finest will carry a colourful array of noodles (orange, black, yellow, and green) which you can sample in the BamNut NoodBox, or buy a box of each flavour. 

There are two new flavours: BamNut Pumpkin, and BamNut Charcoal to complement the original BamNut noodles and BamNut Moringa noodles.

The new BamNut Pumpkin noodles come with Cheeky Curry Seasoning, a burst of bold flavours, and the BamNut Charcoal noodles are paired with Shroom Pepper Seasoning, a timeless combination of earthy mushrooms and heat from black pepper.

The BamNut noodles are complemented by their Sweet Hot seasoning for a bit of spice, along with a dash of caramel sweetness that comes from traditional Kecap Manis (Indonesian sweet soy sauce). The Moringa noodles come with Sesame & Garlic seasoning that gives a hint of sesame and a vegetal aroma which may remind you of green tea.

The BamNut NoodBox, and all flavours of WhatIF Foods Noodles are exclusively sold at FairPrice Finest for the special price of $7.90 (instead of $8.90) in the months of July and August. 

To discover recipes, follow WhatIF Foods on Instagram, Facebook, LinkedIn, Medium, Twitter, or YouTube, or visit our website.

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NOTES TO EDITORS

1. FairPrice Finest stores include those at: Bukit Panjang Plaza; Bukit Timah Plaza; Changi City Point; Blk 202 Hougang St 21; Funan Mall; Marine Parade; Paya Lebar Quarter; Jewel Changi Airport; Thomson Plaza; 111 Somerset; Junction 8; The Woodgrove; Tiong Bahru Plaza; The Clementi Mall; MyVillage; Scotts Square; Zhong Shan Park; 100AM; Valley Point; Katong Village Hotel; Bedok Mall; The Seletar Mall; Waterway Point; Wisteria Mall; Yew Tee MRT; Le Quest; Changi Airport Terminal 3; and Artra.
2. WhatIF Foods has re-engineered the food manufacturing process for noodles to address the UN Sustainable Development Goal 15: Life on Land, a goal WhatIF Foods believes sets the foundation for solving all other SDGs. WhatIF Foods applied their knowledge of technology and food science to reinvent food, category by category, and to develop foods made with regenerative crops that create a profitable source of income for farmers on degraded land.
3. All WhatIF Foods noodles are made with a resilient food crop, the Bambara groundnut, which requires minimal water and resources to survive. A crop that thrives in tough conditions and fixes nitrogen back into the soil, thereby replenishing it, the Bambara groundnut is a legume that looks a bit like a round peanut. It is native to West Africa, and introduced as a crop by the Dutch into Southeast Asia. WhatIF Foods sources this raw material from crops grown in Africa, Thailand, and Indonesia. The hardy legume can grow in poor soil conditions and arid climate, and does not need fertilizers or pesticides to grow. Importantly, Bambara groundnuts deliver balanced macro- and micro- nutrients, including essential amino acids, two types of essential fatty acids, up to seven minerals, and a few B-vitamins. 
4. We invite you to interview Founder and CEO of WhatIF Foods, Christoph Langwallner.