Latest news

27 January 2022 10:34

Spanx’s founder couldn’t afford a patent attorney. So she figured out how to protect her IP herself.

Twenty years ago, American entrepreneur Sara Blakely launched a business selling shapewear that was more comfortable and more effective than anything else on the market at the time. She called the brand Spanx. And in 2021, she sold a majority share of this business to investment company Blackstone, bringing her net worth to over US$1 billion.
Blakely couldn’t have grown her business without tre

26 January 2022 10:26

Rip-off or not: Wordle and the word games it inspired

Wordle is the new sensation sweeping the Internet, and it all boils down to its resolutely simple rules. This word game is hosted on an ad-free website, you can only play it once a day, and the creator has no intention of making the game addictive or viral. There isn’t even an app version — at least not an official one.
Still, this game of guessing a different five-letter English word each day

20 January 2022 15:47

Singapore association launches guide to best practices in pitching

Here’s a subject close to the hearts of all innovators whose livelihoods depend on successfully pitching their original ideas to potential clients — what are some key guidelines that can make productive working relationships more likely?
To address this issue, the Association of Advertising and Marketing Singapore (AAMS) and global marketing consultancy R3 have developed a Pitch Best Practices

19 January 2022 08:37

Fast-fashion brand Shein faces growing accusations of plagiarism

Founded in 2008, Chinese fast-fashion online retailer Shein is known for its high frequency of refreshed inventory featuring the latest trends, and very low prices — so low, in fact, that it has been giving fast-fashion Forever 21 and H&M a real run for their money in recent years.
But Shein has also drawn attention for negative reasons, and alleged rampant plagiarism is one of them. Brand

Screen shot of Darjeeling Himalayan Railway website

11 January 2022 10:26

India steps up IP protection for Darjeeling Himalayan Railway's century-old logos

Being named a UNESCO World Heritage Site can help to catalyse tourist interest, and thus generate value for a country’s economy. As these sites are regularly reviewed to assess whether their conservation status qualifies them for a continued place on this list, it also incentivises governments to prioritise the protection of their countries’ historical architecture and infrastructure. If one views

Image on left from Beautyblender website, image on right from Avon website

8 January 2022 23:22

Rip-off or not: How teardrop-shaped make-up sponges became all the rage

In a 2016 lawsuit, beauty company Avon admitted liability for infringing on Rea.deeming Beauty’s intellectual property rights. The object in question was a hot pink make-up sponge that Avon had named “Beauty Blender”. And as all make-up buffs know, the most famous Beautyblender (yes, that’s how it’s officially spelled) was invented by Rea Ann Silva, the founder of Rea.deeming Beauty.
Let’s sta

Screen shot of Jessica Simpson's Instagram page

8 January 2022 22:14

How Jessica Simpson regained full ownership of her fashion label

Much of the world may still know Jessica Simpson as a 1990s pop star turned reality show personality. But since 2005, she has also been a retail entrepreneur, and a very successful one at that, having steered the Jessica Simpson Collection with different business partners. And now, after years of problems with her most recent licensing partner, she has bought back full ownership of the label that