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Spanx’s founder couldn’t afford a patent attorney. So she figured out how to protect her IP herself.

Twenty years ago, American entrepreneur Sara Blakely launched a business selling shapewear that was more comfortable and more effective than anything else on the market at the time. She called the brand Spanx. And in 2021, she sold a majority share of this business to investment company Blackstone, bringing her net worth to over US$1 billion.
Blakely couldn’t have grown her business without tre

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Mark Laudi

Mark Laudi

Press contact Managing Partner (+65) 6223 2249

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