Bagging a tea slogan lands agency in hot water
The Malaysian branch of major international advertising agency TBWA has found itself infused in hot water over claims a slogan for a bubble tea franchise was copied from a local motorcycling lifestyle brand.
The slogan "Never fear the strong. Especially strong tea" was recently adopted by Tealife in a major rebranding exercise (forced upon owner Loob Holdings by a dispute dubbed the "bubble tea