When using the PitchMark® platform, you have the autonomy to define the specific terms under which a client can use your work. These criteria are captured directly on the PitchMark® certificate, creating an official and indelible record of the agreement.
Under normal circumstances, the person you are pitching to is under no obligation to buy or use your certificate. But if a client refuses to pay the licensing fee but still uses your idea, the PitchMark® certificate serves as a critical layer of defence by providing indelible documentary evidence of your ownership and the terms offered.
If a prospect objects to your inclusion of a PitchMark® certificate, it typically leads to one of two outcomes: it either initiates a necessary conversation about Intellectual Property (IP) rights, or serves as a warning sign about the client's intentions.
There is no cost to sign up with PitchMark®, and no charge for generating PitchMark® certificates.
The PitchMark® IP Governance Certification is a specialised program designed for the client side—the companies and agencies that receive pitches—to formalise how they handle third-party Intellectual Property.
The public pitch feed, located on the homepage of the PitchMark® website, acts as a public record of pitching activity designed to create transparency and deter idea theft. While it makes the transaction visible to the community, it is structured to protect the actual content of the idea.
PitchMarking differs from traditional copyright and Non-Disclosure Agreements by focusing on active deterrence and formalized evidence rather than just legal recourse after a theft has occurred. While traditional laws such as copyright, trademarks, and patents exist, they often fail to fully protect ideas, especially in the early informal stages of a pitch.
Creators have the autonomy to set their own prices for their licenses, as PitchMark® does not dictate specific fees. Creators should negotiate this with their prospects. However, here are some ideas for how innovators can determine the right price.
Six things to know: How creators can monetise their pitches by selling them the rights to an idea even if they are not hired for the full production. This feature transforms the traditional "all or nothing" pitch into a more flexible commercial transaction.
Five ways a PitchMark® certificate serves as a multifaceted deterrent against idea theft by formalising the pitching process and signalling to recipients that a creator is prepared to defend their IP rights. Rather than relying on new legal layers, it focuses on prevention and transparency.
Retainer work is hard to come by in the PR industry, which means most of your output is project-based. Worst of all, they might just use the written materials you produce without any payment to you at all. Now with PitchMark® Ideas.Exchange they are on notice that you reserve all rights to your work. If they accept it they can pay for it straight away.
Ordinarily graphic designers create creative pitches, marketing plans, logo designs, and more. The problem is when the prospect declines your ideas, only to implement your creatives by themselves or hand them to a competing design firm to execute. Now with PitchMark® Ideas.Exchange they can either award the contract to you, or they can license your concepts from you.
Ordinarily you create architectural drawings for a prospect. But then the prospect hires someone else to execute your plans and doesn't even acknowledge your work, let alone pay you for it. With PitchMark® Ideas.Exchange your prospect can instantly license your plans, and you get paid straight away by credit card.
Building on its success earlier in the week, PitchMark concluded its participation in Malaysia’s National Training Week (NTW) 2025, with a webinar on Friday, June 20th, for Chief Sustainability Officers concerning the importance of intellectual property protection in the context of the United Nations’ Sustainable Development Agenda. Entitled “Developing Compliance with SDGs 8 & 12 Through Ven
PitchMark continued its participation in Malaysia’s National Training Week (NTW) 2025, on June 19th by presenting a standout webinar entitled “Reducing Risk of Vendor IP Infringement” for Chief Procurement Officers to equip them with procedural guidelines and practical tools for respecting vendors’ intellectual property (IP) when receiving tender bids and pitches.
Led by PitchMark Founder Ma
In today's dynamic global economy, innovation is the cornerstone of sustainable progress. From medical breakthroughs to digital advancements, the ideas that shape our future depend on a framework of trust and fair recognition. At the heart of this framework lies intellectual property (IP), ensuring that creators, inventors, and businesses are justly rewarded for their innovations. For organization
Whether you are a creator or an innovator, it is crucial to get your work protected as intellectual property before you market it and get paid by vendors.
To celebrate World IP Day 2024's theme - IP and the SDGs: Building our common future with innovation and creativity, PitchMark hosted an interesting webinar featuring PitchMark founder Mark Laudi, legal advisor Frank Rittman and our special g
Legal-marketing firm X Social Media LLC filed a lawsuit against X Corp (formerly known as Twitter), in a federal district court in Florida, alleging that the social media giant's new name and related marketing campaign violates its registered trade and service marks featuring the letter "X" constituting both unfair competition and a deceptive trade practice.
The plaintiff is situated in Winderm
According to a major new survey on consumer perceptions of intellectual property (IP), two-thirds of consumers have a favorable view of the function that IP plays in their economies.
The findings of WIPO Pulse, the world’s first global survey of general awareness of and attitudes toward intellectual property, are based on responses from 25,000 (non-IP specialists) people aged 18 to 65 years old
You can create all the generative AI art you want, but it won't be covered by copyright regulations.
According to The Hollywood Reporter, a federal court determined that AI-generated art cannot be protected by copyrights since copyright law only applies to human people.
After the US Copyright Office twice denied plaintiff Stephan Thaler a copyright for a picture produced by his program, the
