Perx announces Series A funding to roll out new strategic vision to enable app developers and enterprises to engage and reward customers intelligently

Singapore, December 16, 2015 – Perx, the leading customer engagement and loyalty platform provider, today announced a Series A funding round led by Golden Gate Ventures, which will drive their new strategic vision for the company. The single-digit million dollar investment is backed by co-investors like Eduardo Saverin, Perx CEO, Anna Gong, CTO, Rob Roach, as well as contribution from other existing shareholders.

Perx’s renewed vision will expand the company’s focus to more than just a mobile loyalty app. Leveraging their existing technology, Perx is working towards becoming the lead solution architect to enable enterprises, developers and other solutions providers to seamlessly manage all of their end-to-end customer engagement processes —from marketing analytics to user experience to customer data analytics. Perx’s strategic move will lead the already successful CRM-based loyalty app into a new era of intelligent analytics as a platform offering.

“Perx has grown remarkably in the last years and we have learnt so much in the process. We are one of the fastest growing companies in our category and we realised we were sitting on great technology that will benefit an even wider market,” shared Anna Gong, CEO of Perx. “Recognising the value and importance of intelligent customer engagement and data analytics in today’s market, we are committed to shaping Perx as the hub connecting consumers and businesses.”

Added CTO Rob Roach: “The existing Perx app in Singapore is a proof case of our abilities. We are now making the platform behind it scalable and available to app developers and enterprises as a plug-in solution to integrate customer engagement and rewards management as-a-service.”

With over 400,000 registered users, 5 million monthly app impressions and partnerships with more than 200 merchants in Singapore alone, Perx has shown great success with its platform since inception. This puts them in a leading position in their category, considering their unrivalled, cumulated experience and expertise in customer engagement, retention and analytics.

“Perx is redefining the way mobile marketing and loyalty platforms work and leading the future of customer engagement analytics. We are confident the team will satisfy the CRM needs of other businesses with their proven track record and passion in this new strategic direction.” said Jeffrey Paine, Founding Partner of Golden Gate Ventures.

“I have always advocated the relevance of customer engagement and significance of big data in today’s business discussions. Perx has demonstrated remarkable growth and widespread adoption in the last years, and more importantly, served as the technological bridge between businesses and consumers, clearly leading the market in CRM,” said Eduardo Saverin, Facebook Co-Founder and investor in Perx. “They are moving in the right direction with this new vision, and I believe Perx will be the game changer in the customer engagement arena.”

Having had 4 years of experience in innovating, developing and managing its mobile loyalty and rewards app, Perx understands the needs of businesses today to make informed and impactful decisions, accelerate time to market, reduce risk and remove hassles, in creating or managing acquisition and engagement priorities. Their leading position in this area will help companies generate unrealized revenue streams through relevant, intelligent data and a full service campaign manager.

Perx is also one of SPRING Singapore’s approved CRM platform provider for the Innovation & Capability Voucher (ICV).