Skip to content
Study Reveals Nearly Half of Singaporean Adults Share Intimate Content Via Unsecured Digital Devices

Press release -

Study Reveals Nearly Half of Singaporean Adults Share Intimate Content Via Unsecured Digital Devices

SINGAPORE - 5 February 2014 – Today, McAfee released the findings from their 2014 Love, Relationships & Technology survey. For the first time in Singapore, and the second time globally, the company examined how adults are sharing and storing intimate data on their mobile devices, especially with current or former significant others. The study highlights how sharing personal content such as suggestive texts, naked photos, suggestive video and passcodes on these devices can potentially lead to cyber-stalking and the exposure of private content leaking online.

While 99% of the more than 350 Singapore respondents use their mobile device to take photos, 44% send or receive intimate content including video, photos, emails and messages. Of those surveyed, 82% are securing their smartphone with a password or passcode.  However, 42% of Singaporean adults share their passwords with another individual, while 38% use the same password across multiple devices, increasing the likelihood that these mobile devices will become hacked.

“It’s always a risk to share passwords with others, yet people still do. Not surprisingly then, we hear of stories where private and intimate content leaks out,” said Wahab Yusoff, Vice President, South Asia at McAfee. “People increasingly make themselves vulnerable to risks to their reputation when what is meant to be private becomes public so it is prudent for consumers to step up their mobile security and protect themselves.”

McAfee advises consumers not to share passwords or codes for mobile devices with others to help keep their content secure. Mobile users should avoid using weak passwords that can be easily determined such as birthdays, numbers in a row or repeat numbers for their devices. Rather, six-digit passcodes and words translated into numbers using your mobile keypad are stronger and should be utilized.

Additional findings from the survey include:

For Your Eyes Only

29% of 35 – 44 years olds receive suggestive content from someone, the largest percentage of all age groups. More men are likely to use their mobile device to send and receive similar content (58% men vs. 42% women). 64% percent of Singaporean adults say they stored intimate content that they have received in comparison to 58% who store risqué photos, videos or messages they have sent. Of those who have sent intimate or racy content, 83% have sent this content to their significant other, while only 8% of individuals have sent similar content to a total stranger.

Privacy Gender Gap

According to the survey, more men than women protect their mobile devices (87% men vs. 76% women). Given the desire to protect their mobile devices and its content two-thirds of respondents are interested in purchasing biometric security embedded capabilities (e.g. face recognition, voice recognition, fingerprint recognition, etc.)

The Case of the Ex

While over 90% of Singaporean adults surveyed trust their significant other with intimate content or otherwise private information they have sent, only 58% have asked their partner to delete the information when ending the relationship. In addition to sharing passwords, 62% share mobile phone content and 59% share email accounts. Yet, 73% of respondents have taken their partner’s mobile device to see other content stored on it, including messages and photos. Only 6% are likely to log into their significant other’s Facebook account at least once a month, and only a quarter of those surveyed admitted to stalking their significant other’s ex on social media.

Public Display of Online Affection

With more than 90% of respondents on a social media platform (e.g. Facebook, Twitter, Instagram), of those who answered they would be celebrating Valentine’s Day on social media, two-thirds of respondents plan to post messages to others or post photos. Of those that responded, more men than women plan to celebrate their love on social media on Valentine’s Day (44% women vs. 56% men). 

To learn more, please visit:

·  Webpage: (US results)

·  Robert Siciliano’s blog post:

·  A Mobile Perspective:  

About the study

MSI Research conducted a total of 354 online interviews in Singapore among adults ages 18-54. Interviews among respondents were split evenly by age and gender. The interviews were conducted from  December 30, 2013 – January 16, 2014. 



About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. McAfee delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. More information is available at

About Precious Communications

Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.

We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.

Press contacts

Lars Voedisch

Press contact Managing Director & Principal Consultant +65 9170 2470