Topics: Media, Communication

  • PwC unveils new brand positioning that better reflects how the network mobilises experience and technology to support clients

    PwC unveils new brand positioning that better reflects how the network mobilises experience and technology to support clients



    For immediate release. SINGAPORE, 29 April 2025 – PwC has today unveiled a new brand positioning, visual and verbal identity. This will be brought to life through an advertising campaign called ‘So You Can’.

    PwC’s new brand positioning and identity better reflects how it works today to support clients to unlock and protect value to ensure its identity provides the right platform f

  • Internet advertising leads growth in Singapore Entertainment & Media Sector

    Date8 June 2016
    ContactCandy Li
    Tel: +65 6236 7429
    Mobile: +65 8613 8820
    E-mail: candy.yt.li@sg.pwc.com

    Natalie Choo
    Tel: +65 6236 4309
    Mobile: +65 9738 1415
    E-mail: natalie.yl.choo@sg.pwc.com
    Internet advertising leads growth in Singapore Entertainment & Media Sector

    Wednesday, 8 June 2016 – Total worldwide entertainment and media revenues will rise

  • Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences that Transcend Platforms

    Total worldwide entertainment and media revenues will rise at a CAGR of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019, according to PwC’s Global entertainment and media outlook 2015–2019. In Singapore, entertainment, media and media revenues are expected to rise at a CAGR of 5.4% over the next five years, from US$5.2 bn in 2014 to US$6.8bn in 2019.

  • PwC: Significant “media gap” exists in Singapore

    PwC: Significant “media gap” exists in Singapore

    A new PwC report-Digital advertising in Singapore: mind the gap — finds that there is a significant “media gap” here. Despite Singapore being one of the most digitally connected populations with the highest smartphone penetration (85%) in the world, the level of online advertising is well below international averages. Report suggests four inhibitors hindering the adaptation of online advertising.

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