The Move into the Digital Era

SINGAPORE, 17 February 2012 – Digital Advertising World Asia takes centre-stage for the second time after its successful debut last year. Held in the internationally reputable Suntec Singapore International Convention and Exhibition Centre on 25 April 2012, it is poised to add both expanse and breadth to its main umbrella event, The Internet Show Asia 2012. This year, it is set to come back with more content than ever, a whole-new insight into the latest era of great digital transformation. As digital innovations and solutions are reaching an escalation stage, Digital Advertising world Asia plans to inform and engage businesses in capitalizing on this phenomenon to create for themselves a global brand name. Digital Advertising World Asia serves as one of the seven conferences under The Internet Show Asia. The Internet Show is an exhibition series held across Australia, Africa, Middle East and Singapore, organized by Terrapinn. The show is expected to attract more than 6,000 attendees from Singapore and other Asian countries. Now on its 3rd year, The Internet Show Asia offers its visitors an exhibition featuring more than 50 case studies across three days, over 40 leading internet solution providers; over 60 free seminars on digital marketing, social networking, e-commerce, content management and more; 7 conferences featuring senior level executives from the top Asian brands and successful case studies. Digital Advertising World Asia features numerous topics which include “Using customer behavior as a vantage point for your marketing campaign”, “Connecting with customers, getting your data to generate measurable returns”, “Efficient use of toolbox for greater returns and how to grow your business by optimizing your marketing mix”. Digital Advertising World Asia brings you distinguished professionals and experts born and bred in a digital age, some of whom are from Puma, 3M, ZUJI, MEC Interaction, Yatra.com, Ogilvy, PropertyGuru, Group M, and CMC Markets. The Internet Show Asia 2012 enjoys the endorsement and support of the Interactive Advertising Bureau Southeast Asia (IAB), Singapore Infocomm Technology Federation (SiTF), Singapore-based Association of Small & Medium Enterprise (ASME), Mobile Marketing Association (MMA), Asia Digital Marketing Association (ADMA), Asian eMarketing, CNET Asia, and ZDNET Asia, amongst others. For more information about the event, please visit www.internetshow.com.sg. Media Contact: Jehan Machacon Marketing Manager Tel: +65 6322 2745 Email: jehan.machacon@terrapinn.com