Bringing a new dimension to the brand - Siemens and Pantone Color Institute collaborate to redefine Siemens’ signature brand colour

At this year’s EuroCucina, taking place in Milan from 21 to 26 April, Siemens is announcing its collaboration with the Pantone Color Institute. Together, they are introducing a refined expression of Siemens’ signature turquoise-green brand colour, developed to reflect a more intuitive, user-focused approach to technology. The colour, referred to as “Vibrant Petrol”, can be experienced throughout the week at the Siemens booth. On 22 April, the Pantone Color Institute will further explore the importance of colour through a series of talks, offering deeper insight into the thinking behind the collaboration.

The interplay between colour and brand
The Pantone Color Institute, Pantone’s consulting arm of colour experts and trend forecasters, works with brands on the strategic use of colour helping define and evolve visual identity across products and experiences. In collaboration with Siemens, Pantone has examined the brand’s colour heritage in order to further develop its signature colour and imbue it with greater depth and meaning across brand and products.

‘Color is one of the clearest ways you can highlight a brand’s visual identity’, says Laurie Pressman, Vice President, Pantone Color Institute. ‘In working with Siemens to evolve their signature color, we focused on really highlighting their brand ethos by creating a balance between precision and adaptability, a color that feels dynamic, responsive, and seamlessly connected to how we experience technology today.’

The Siemens colour – Vibrant Petrol
Siemens’ brand color, referred to as “Vibrant Petrol” is a clear, fresh and bold shade that balances the clarity of blue with the vitality of green in precise harmony. Characterised by medium saturation and combining both shades, the colour radiates a vibrant brightness that feels almost lit from within, lending it an inner energy that is dynamic, assured and forward-looking. The colour’s green component conveys an organic sense of dynamism, adaptability and intuition, whilst its blue component conveys a calm sense of progress and openness to new ideas and experiences. As these elements shift in balance, the colour adapts fluidly across environments and moments, creating a presence that feels both thoughtful and vibrant. This interplay transforms colour from something purely functional into something that can be experienced more intuitively – where precision and responsiveness exist in alignment, and where design feels seamless rather than imposed. ‘The elevation of turquoise green from a corporate colour to a cultural brand statement – a colour that reflects both human and AI-driven intelligence – is a milestone that extends far beyond our collaboration with Pantone, marking a broader evolution for the brand’, emphasises Christin Schillo, Global Head of Siemens Brand Communication.

The cornerstones of the partnership
The launch at EuroCucina involves a permanent booth installation designed around the iconic Pantone Chip, which highlights the colour expression alongside Siemens’ signature design and UI elements. Conceived as an interactive photo opportunity, it will be supported by on-site communications and social media activities.

The period following EuroCucina will be marked by a series of global and local marketing and co-marketing initiatives across the brands’ various touchpoints. In addition, there are plans to promote popular items from the Pantone collection, some of which are sought-after as collector’s items in the Siemens signature brand color.

Through its partnership, Siemens is in the company of some of the world’s most renowned brands for which Pantone has developed bespoke colours.