Intelligence that delights - Siemens brings intelligent kitchen solutions to EuroCucina 2026

At this year’s EuroCucina, one of the leading trade fairs for the kitchen sector, Siemens demonstrates why it is the number one brand for built-in home appliances in Europe. Under the claim #IntelligenceThatDelights, Siemens presents its latest innovations, combining intelligent technology, meaningful innovation and a distinctive design language. Highlights include AI-powered appliances, 100 years of oven innovation, matt black design, and a new collaboration with Pantone.

Inspiring solutions to optimize everyday life
Siemens offers intelligent solutions that solve real-life challenges. Artificial Intelligence plays a key role by enabling automation and supporting consumers in developing new skills in the kitchen. At EuroCucina, this approach comes to life at the Siemens booth across a full range of appliances—from ovens and cooktops to refrigeration and dishwashing. Highlights include the iQ700 oven that detects and perfects up to 100 dishes thanks to AI, the matt black product range, as well as dishwashers with smartStart. These innovations demonstrate how Siemens sets standards in design worldwide and harnesses technology to give consumers back their most valuable asset: time.

Celebrating a century of oven innovation
A dedicated exhibition at the booth showcases 100 years of oven innovation—from the first electric tubular oven to today’s intelligent ovens featuring AI-supported food recognition and integrated cameras. This legacy underlines Siemens’ continuous drive for meaningful innovation and reinforces its leading position in the oven category.

Bringing delightful moments to life
Design is another key focus of the Siemens presence. The brand’s distinctive, sophisticated design language is highlighted through the matt black product range, brought to life via live demonstrations and culinary activations. Throughout the fair, visitors can experience the taste of matt black with Siemens serving different dishes in that very color.

Additionally, Siemens is announcing its collaboration with the Pantone Color Institute (PCI). Together, Siemens and PCI are introducing a refined expression of Siemens’ signature turquoise-green brand colour, developed to reflect a more intuitive, user-focused approach to technology. The colour, referred to as “Vibrant Petrol”, can be experienced throughout the week at the Siemens booth.