Tlačová správa - 4 Marec 2024 11:59

JYSK znížil ceny

Medzinárodný maloobchodný predajca má v ponuke 1700 výrobkov, u ktorých garantuje každodennú nízku cenu.

Dánsky JYSK známy svojou skvelou ponukou chce byť prvou voľbou zákazníkov v oblasti vybavenia domácnosti. Konkurencie schopnosť svojej ponuky zabezpečuje aj prostredníctvom výrobkov s označením Denne nízka cena.

Konceptom Denne nízka cena garantuje JYSK stabilne nízku cenu každý deň. Oproti kampaňovým ponukám a sezónnym výpredajom to znamená, že zákazník nájde tieto výrobky za rovnakú nízku cenu nezávisle na kampaňovom letáku.

Začiatkom roku JYSK rozšíril skupinu výrobkov s označením Denne nízka cena – v súčasnosti je to až 1700 výrobkov, čo je 47 % celého sortimentu. Zároveň znížil cenu až u 900 z týchto výrobkov.

„Uvedomujeme si citlivosť zákazníkov na zmeny cien a súčasnú opatrnosť pri nákupnom rozhodovaní. Preto sme sa rozhodli pre rozšírenie kategórie výrobkov Denne nízke cena. Starostlivo sme vyberali produkty, ktoré budú mať každodennú nízku cenu bez kompromisov v kvalite. Účelom tohto cenového konceptu je uľahčiť zákazníkom výber – keď zákazník uvidí označenie Denne nízka cena, môže si byť istý, že nakupuje výhodne,“ hovorí Roman Orviský, obchodný riaditeľ pre JYSK Slovensko.

Medzi viac než tisíckou výrobkov s garanciou dlhodobo nízkej ceny nájdu zákazníci všetky produktové skupiny – nábytok, textílie, dekorácie a doplnky do domácnosti. Do kategórie Denne nízka cena patria aj zákaznícky dlhodobo obľúbené produkty, ktorých cena medziročne klesla, ako napríklad:

Obliečky ASLI: nová znížená cena 5,- (predtým 10,-)
Chránič matraca Basic T40, 90 x 200 cm: nová znížená cena 14,- (predtým 16,50)
Jedálenská stolička TOREBY: nová znížená cena 21,50 (predtým 25,-)
Deka MYGGBLOM: nová znížená cena 15,- (predtým 16,50)
Anatomický vankúš VANSE s pamäťovou penou: nová znížená cena 8,50 (predtým 12,50)
Skladací stôl KULESKOG: nová znížená cena 40,- (predtým 75,-)

Porovnanie cien: nová znížená cena k 1. 3. 2024 oproti pôvodnej cene z 1. 3. 2023.

Koncept Denne nízka cena nie je v JYSKu novinkou – ponuka výrobkov za priaznivé konkurenčné ceny je základnou súčasťou firemnej stratégie. Začiatkom tohto roku však JYSK znížil ceny a markantne rozšíril túto skupinu výrobkov s dlhodobo nízkou cenou.

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Zuzana Rafajlovič

Kontakt pre médiá Communications Manager zra@jysk.com +420 724 405 262

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JYSK
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JYSK
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Denne nízka cena - Obliečky LINE
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Denne nízka cena - Obliečky LINE
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Denne nízka cena - Obliečky ASLI
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Denne nízka cena - Chránič matraca
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Denne nízka cena - Skladací stôl KULESKOG

Denne nízka cena - Skladací stôl KULESKOG
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Denne nízka cena - Deka MYGGBLOM
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Denne nízka cena - Stolička LEKNES
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Denne nízka cena - Stolička LEKNES
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Denne nízka cena - anantomický vankúš VANSE

Denne nízka cena - anantomický vankúš VANSE
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Denne nízka cena - Jedálenská stolička TOREBY

Denne nízka cena - Jedálenská stolička TOREBY
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JYSK znížil ceny

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Zuzana Rafajlovič

Súvisiace materiály Download images for media use

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