Jekaterina Dubnicka of Slotsjudge Shares Insights in Exclusive Interview with Peaky Ads

Peaky Ads conducted an engaging interview with industry leaders. Jekaterina Dubnicka, Head of Marketing at Slotsjudge, represented the company and shared her key marketing observations, explaining why a strong personal brand is one of the core elements to stay up-to-date and develop.

Jekaterina’s Successful User Engagement Strategies

Jekaterina admits that the way to success is trying and giving a shot to fresh ideas, even when not all of them finally work. In the interview, she shares success stories from her career for user engagement and retention, which led to significant growth, backed by relevant metrics.

She is sure that the main highlight already applied at Slotsjudge is the focus on slots and their particular features rather than just typical top casino listings. Her experience also shows that a well-explained process, from learning how the slot works to leading to the registration form, keeps players engaged and retained.

As she’s into UGC content, it was also a great idea to apply this approach for launching streams where users review slots by playing them rather than just reading boring technical descriptions.

How Jekaterina Manages an Active PR Presence

Since Jekaterina’s main communication is in the B2B form rather than with players directly, she works on her personal brand, boosting her presence in the market. The secret behind her active PR strategy is being friendly and attentive to details, be it a provider’s fresh release or one of the representatives’ birthdays.

Due to staying visible in the iGaming industry, Jekaterina balances conferences, speaking engagements, and media presence. At iGaming events, other participants recognise her, which boosts her networking qualities and enhances Slotsjudge recognition.

Innovation in Affiliate Marketing: The Role of Gamification

Jekaterina’s further plans aim more at user interaction, including gamification elements like Fortune Wheel and social tournaments launching at Slotsjudge. The main highlight here is giving players exclusive offers rather than a fake imitation of winning something already available at casinos.

For each of these tools, Slotsjudge collaborates with renowned partners, including Pragmatic Play, a key brand for the upcoming tournaments. Jekaterina shares how this impacts affiliate marketing metrics and user retention.

Education and Career Development: The Role of Her Master’s Degree

Being honest with the audience, Jekaterina shared that short courses promoted on Instagram are now enough to deeply understand marketing and how to search for and filter information correctly.

Her Master’s in Marketing helped her shape her role at Slotsjudge not just because of a new status but also because of her advanced knowledge of human, financial, and other processes that influence the overall result.

Jekaterina is sure that self-learning is never too much, and that tools like GPT can just help optimise and speed up daily processes, and further education is a must to avoid getting stuck and continue growing.

Conclusion

Jekaterina Dubnicka outlines her innovative approach to user engagement, PR, and marketing communications in the interview. For sure, the announced plans are not the limit since Jekaterina states that more advanced options like loyalty programs could boost players’ engagement even more. The main goal for Slotsjudge is to become more attractive to players since it’s the decisive factor for natural growth. That’s why her affiliate strategies include the multiple geos launch, full gamification, and getting bigger in all the areas.