Press release -

Cyber-shot™ from Sony with up to 10x Clear Image Zoom in maximum resolution and artistic Picture Effect mode

  • Both cameras feature highest-resolution Exmor R CMOS Image Sensor yet (16.2 effective megapixel) with Full HD AVCHD movie
  • Clear Image Zoom up to 10x with new ‘By Pixel Super Resolution’ technology
  • Shoot 12 megapixel-level still photos during Full HD movie recording
  • DSC-TX55: just 12.2mm** slim with 8.3cm (3.3”) wide OLED touch-screen; compatible with Memory Stick Micro™ (M2) and MicroSD cards
  • DSC-WX30: First W series Cyber-shot™ from Sony with 7.5cm (3”) wide touch-screen
  • Intelligent Sweep Panorama HR mode, 3D Sweep Panorama and 3D Still Image
  • Exciting in-camera artistic treatments with Picture Effect

Two new Cyber-shot™ digital cameras from Sony make it easy to capture the moment with DSLR-style still photos, Full HD video and amazing 3D images.

The Cyber-shot™ TX55 and WX30 both feature a 16.2 megapixel Exmor R™ CMOS sensor, plus new ‘By Pixel Super Resolution’ technology that boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution (16.2 million pixels). The two easy-to-use models also mark a Cyber-shot™ first with new Picture Effect mode that broadens artistic possibilities with no editing software needed.

Cyber-shot™ TX55
Just 12.2mm slim**, the Cyber-shot™ TX55 is the world’s thinnest camera* that captures Full HD AVCHD video clips as well as 16.2 megapixel still images. It also shoots super-detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image to enjoy on your 3D TV***. The camera’s back panel is dominated by a super-size 8.3cm/3.3" Xtra Fine OLED wide touch-screen: it’s perfect for showing off your photos and movie clips with incredible detail.

Enabling its incredible slimness, the TX55 is the first Cyber-shot™ compact digital camera that includes a slot to accept Memory Stick Micro™ (M2) and MicroSD/SDHC flash memory cards. Sony offers a choice of ultra-compact, high quality media in capacities up to 16GB (newly introduced M2 Mark2, ideal for AVCHD video shooting) / 8GB (microSDHC). All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files, and x-Pict Story™ that simplifies creation of dazzling slideshows from your photos.

Cyber-shot™ WX30
Super-compact and sleekly curvaceous, the Cyber-shot™ WX30 offers an equally tempting range of imaging options for stills, Full HD video and 3D shooting. It’s also the first-ever Cyber-shot™ WX-series model featuring a spacious 7.5cm (3”) Xtra Fine LCD wide touch screen for beautifully simple fingertip operation.

Best-ever stills and Full HD movie shooting
Each camera features a highly sensitive Exmor R™ CMOS sensor with 16.2 effective megapixels resolution. Whether you’re shooting still images or Full HD video, you’ll be rewarded with incredible image detail and ultra-low picture noise – even in low light conditions.

Both Cyber-shot™ models introduce brand-new ‘Clear Image Zoom’ that boosts magnification without lowering pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Newly enhanced with additional electronic image stabilisation for vertical and horizontal handshake correction, SteadyShot Active Mode*** compensates for handheld camera movements during Full HD video shooting. You’ll enjoy crisper, blur-free movie clips at all zoom settings, even if you’re holding the camera while walking.

Intelligent Sweep Panorama also features HR (High Resolution) mode, letting you capture breath-taking 42.9 megapixel panoramas. Just sweep the camera: then enjoy the results on your connected HD TV, or zoom in with PlayStation®3 to reveal the finest details.

3D Still Image captures dramatic 3D photos without needing a big, bulky camera with stereoscopic lenses. Just press the shutter button once: 3D Still Image grabs a pair of frames in quick succession, estimating depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama and Sweep Multi Angle.

Great results made easy
Making its Cyber-shot™ debut on the TX55 and WX30, Picture Effect broadens everybody’s artistic options with an exciting range of in-camera image treatments. You don’t need special editing software: just press the shutter button. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

Both digital cameras make it simple for anyone to achieve DSLR-like picture quality without fuss. Superior Auto mode recognises a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

Cyber-shot™ WX30 is compatible with the Party-shot™ IPT-DS2 docking base – your ‘personal photographer’ that’s perfect for parties and fun family gatherings. Party-shot™ pans, tilts and zooms the camera as it searches for faces in the room, automatically shooting natural, beautifully-framed photos while you enjoy yourself.

The compact, beautifully styled new Cyber-shot™ TX55 and WX30 cameras by Sony are available from September 2011. The range of MSA[X]GN2 memory Stick Micro™ and SR[X] series MicroSD/SDHC media cards from Sony is available now.

Also available is an expanded range of co-ordinating accessories – including the colourful new LCJ-THF camera cover, AC-UD10 AC adaptor and BC-TRN2 fast battery charger.


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