Sony expands Lens-style Camera line-up and introduces new interchangeable-lens concept

·  ILCE-QX1 with large APS-C size Exmor™ sensor, BIONZ X™ processor, advanced camera features; works with E-mount / A-mount^[i] interchangeable lenses

·  ILCE-QX1 ships with free angle shooting kit as standard, perfect for selfies and low/high angle shooting

·  DSC-QX30 with 30x optical zoom and Optical SteadyShot technology

·  Easy smartphone control with new PlayMemories Mobile app version 5.0

·  Two fresh new colour options for DSC-QX10

Sony’s latest lens-style cameras give you the best of both words, uniting the spontaneity and easy sharing of your smartphone with the imaging power and creative options of a premium camera.

Simply connect the camera to your smartphone via Wi-Fi. One-touch connection speeds by NFC for all lens-style cameras is faster than previously experienced, thanks to firmware upgrades for the QX100 and QX10 cameras^[i]and improvements to the PlayMemories Mobile app. If you’re an Xperia[ii] phone user, hook-up times are quicker still!

It’s easy to control each lens-style camera with the latest release of Sony’s free PlayMemories Mobile app version 5.0 for Android and iOS smartphones. A new user interface simplifies the photography experience and makes one-handed operation a lot easier. Framing shots on your phone is more intuitive thanks to on-screen gridlines that now feature in the app. GPS adds location information to images that’s transferred to your smartphone while shooting[iii]. The camera shutter can now fire from the touchscreen; and with photographs automatically transferred to your phone you can share those memories instantly.

ILCE-QX1

The ILCE-QX1 lets serious photographers make use of their precious E-mount lens collection. Just pick your favourite lens – zoom, wide angle, tele or macro – and unleash your artistry with control over exposure, focus and shooting modes.

The camera’s APS-C size Exmor CMOS sensor with 20.1-megapixels grabs huge amounts of flawless detail, just like you’d expect from a much bigger camera. It’s teamed with Sony’s advanced BIONZ X processor that now features improved area-specific noise reduction. You’ll relish the difference with stunning low-noise images, even if you’re shooting in near-darkness when small sensors struggle.

That big sensor inside the QX1 also lets you create pro-style ‘bokeh’ effects with creamy background blur – a trick that smartphones can’t match.

Serious snappers and casual users alike are spoiled with a wealth of other premium features. Superior Auto recognizes dozens of different scenes – like landscapes or backlit portraits – adjusting camera settings for top-quality results without fuss. For those photographers who enjoy post-production editing, the QX1 can now shoot RAW image files and in a lens-style camera first, the QX1 debuts a pop-up flash to brighten up portraits, gloomy interiors and night scenes.

The LCS-QXA Case and Strap Kit adds a touch of luxury with its tough brown leather-look finish. The QX1 is protected snuggly, with a choice of shoulder strap or belt-mounting options while you’re out and about.

DSC-QX30

Smartphone owners know that high-zoom shots are a headache, often resulting in grainy images and camera-shake when you’re trying to get the big picture. The compact DSC-QX30 keeps things crisp and clear with its powerful 30x optical zoom lens, aided by Optical SteadyShot image stabilisation that helps eliminate blurring.

Users can smoothly zoom from a wide angle 24mm shot to a huge 720mm[iv] equivalent length at the telephoto end, for frame-filling full-length close-ups of somebody standing 40m away. If you want to go bigger still, Clear Image Zoom blows things up to a massive 60x magnification without sacrificing pixel count.

Awesome zoom power is matched by Lock-on AF and speedy continuous shooting at up to 10fps, letting you capture fast-moving action with a crisply-focused burst of split-second images. It’s a movie magician, too, shooting fabulous Full HD video at a smooth 60p frame rate at the touch of a button[v].

Both new lens-style cameras are compatible with Sony’s wearable RM-LVR1[vi] and RM-LVR2V[vii] Live View Remote controls[viii]. These wrist-mount controllers let you check images and select shots from up to five connected cameras simultaneously – great for ambitious multi-angle recordings.

New colours for DSC-QX10

Meanwhile the QX10 gains two on-trend new colour variations to coordinate with today’s smartphones. As well as black and white, it’s now also available in eye-grabbing pink and copper finishes to add a splash of funky colour to your shooting.

ADP-FSK1

While Sony’s lens-style cameras make great tools for flexible shooting, the optional ADP-FSK1 dramatically expands your choice of shooting style. Shipping as standard with the ILCE-QX1 and available as an optional accessory for all other QX models, this Free Angle Shooting Kit includes a tilt adaptor and a grip, allowing you to shoot from low or high angles or take effortless selfies.

The QX1 and QX30 lens-style cameras and new colour variations of QX10 are available to pre-order now from www.sony.co.uk. QX30 and QX10 colour variants will be generally available in Europe from Mid-September 2014. QX1 will be generally available in Europe in October 2014.

Technical specifications

[i] Requires LA-EA4 adaptor for A-mount lenses 

[i] DSC-QX100, DSC-QX10

[ii] To check compatibility of Xperia phones, please visit www.sony.co.uk

[iii] Location info is not tagged in the images stored in the camera

[iv] 35mm equivalent (aspect ratio 4:3)

[v] A memory card must be inserted into the camera for movie shooting, continuous shooting, and some other shooting modes

[vi] Software version 2.0 or later

[vii] Supplied with HDR-AZ1VR, HDR-AZ1VB and HDR-AZ1VW

[viii] These accessories are optional extras

[ix] 35mm equivalent (aspect ratio 4:3)

[x] Achieved by using overlay burst shooting

[xi] AC Adaptor AC-UD10 not supplied